Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Continuing our Selling With Integrity series, today I share with you the most important and basic piece of the sales conversation — or any conversation for that matter.

I'll reveal some common misconceptions about selling and how you can make your sales conversations less stressful.

This week on the Do It With Intention Podcast:

• Hear some things I've heard bodyworkers say to potential clients and what would have been better ways to approach them.

• How a sales technique should never be about you, but rather "ego subordinated" — a genuine connection with clients.

• Find out why being authentic is so important in the sales conversation, or any conversation, for that matter!

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• Have a question you'd like answered on the podcast? Shoot me an email!

• YouTube massage business videos

We continue this week with our Selling With Integrity series.

Although we didn't sign up as salespeople when we chose to be massage and bodywork practitioners, we still need to be able to have a solid, intentional conversation around sales.

In today's episode, I'll share with you some mistakes I've made in the sales side of my business so you won't make the same ones.

This week on the Do It With Intention Podcast:

• Why listening is a huge part of sales, and how it's often missing from the conversation.

• 2 simple ways to become a better, more intentional, listener — and a few things you should not do in the sales conversation.

• Learn how you can become a stronger salesperson just by being genuinely you.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week's installment of the Do It With Intention podcast, I begin a new series called Selling With Integrity. While most massage and bodywork therapists did not get into the business to generate sales, it's still a crucial part of every practice. And it doesn't have to feel gross.

Listen in as I talk about some common myths around selling — myths we often feel we must follow — and the mistakes that go along with these myths.

This week on the Do It With Intention Podcast:

• Learn what upselling is and why you don't have to practice it to attract ideal clients.

• How it is far more important to listen carefully than to talk during the sales conversation.

• Find out why treating clients as commodities is a non-starter.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week's episode we finish our series on healthy boundaries on the business side of your massage or bodywork practice. Even if you think your boundaries are strong, listen in because there's always room for improvement — so you can honor your clients and yourself.

You'll learn what a Wait List is, when you'll need one, and why it's important to keep it simple.

Even if you think a Wait List is WAAAAY down the road for you, listen in to get some great ideas for honoring the boundaries of both you and your clients.

This week on the Do It With Intention Podcast:

• Learn why you should be the only one with access to your Wait List.

• And why it's crucial that you are in charge of the Wait List.

• Find out how a Wait List allows you to work with only those you really want to work with.

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Just as we need healthy boundaries on the therapeutic side of our practice — things like keeping our professional lives separate from our private lives — we also need solid boundaries in our business.

In this week's episode of the Do It With Intention podcast, I dive into honoring healthy business boundaries, specifically around your appointment schedule, how you'd like to be contacted, and when to return messages.

Listen in to learn how setting and honoring strong boundaries is one of the kindest things you can do for your clients.

This week on the Do It With Intention Podcast:

Learn why you should not be available for your clients 24/7.

How setting a schedule and sticking to it can lead to better relationships with your clients.

And why clients who are emboldened to contact you through any channel — text, phone, work email, personal email, social media — can lead to huge time sucks. Instead, educate them to respect and honor you and your time.

Resources from this episode:

Grab your free practice-building resources here!

Check out my website

The Bodywork Project

YouTube massage business videos

Have a question you'd like answered on the podcast? Shoot me an email!

In this week's episode I share how creating and honoring boundaries teaches your massage and bodywork clients how to treat you with respect and integrity.

There are several situations where clients can try to push boundaries, and you need a good way to say, "No." Today, we'll look at clients trying to get an appointment outside of your scheduled times, asking you for a doctor's note, and what to say when clients ask you for a discount.

You don't want to miss this episode.

This week on the Do It With Intention Podcast:

• Learn three examples of situations you definitely want to say no to — while being clear and holding boundaries.

• Find out why saying no is never a negative if you offer alternatives.

• And why saying yes when you want to say no — crossing boundaries — is often triggered by fear.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week's episode, I answer a common question from listeners about massage and bodywork business boundaries — and how they can help create a safe container for your clients.

And I share some surprising misconceptions about time management.

If you've ever struggled with managing your time in your practice, this episode is for you!

This week on the Do It With Intention Podcast:

• Learn why it's important to start and end your sessions on time — all the time.

• Find out how to have integrity around your boundaries so you can respectfully guide clients to honor those boundaries.

• And how to set the tone BEFORE a session so boundaries on ending it will be respected.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

It takes a lot of courage to make the leap to start your own massage or bodywork practice when you've been working for other people for your entire career. But having a mentor and colleagues to help you throughout the process could be just what you need to start!

I'm thrilled to have one of my students from The Bodywork Project, Kori Frieling, on the podcast today to share her experience with the program and the pivot she was able to make in her career.

Kori shares her experience pivoting from an employee at a day spa to starting her own practice in Colorado, all while raising her young daughter.

This week on the Do It with Intention podcast:

• How identifying your ideal group of clients is just the first step in actualizing the vision for your career.

• Why it is so important to pair with someone in your career field while looking for a mentor.

• Kori's experience interacting with the other Bodywork Project students that boosted her confidence.

Resources from this episode:

Kori Frieling has been a massage therapist since 2012 and CranioSacral Therapy practitioner since 2019. She loves to help people heal from injuries and relax. Kori has worked everywhere from high-end spas to chiropractic offices, and is now branching out into private practice.

• Learn more about Kori Frieling from her website

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Today on the Do It With Intention podcast, Liz Allen joins us for an insightful conversation about her journey to find direction and support for her evolving practice -- all while the outside world was changing with the pandemic, and her family was growing.

Liz shares how she was able to translate her passion for her work into a more intentional business benefiting her clients, while organizing her work inside The Bodywork Project program to fit the needs of her family.

This Week on the Do It With Intention Podcast:

• The different ways you can narrow your focus within your business.

• Liz's weekly check-in that created a huge shift in how she sees her client base week-to-week.

• Why looking back on your work enables you to move forward and remain grounded in your practice.

Resources from this episode:

Liz Allen is a licensed massage therapist who exclusively offers CranioSacral Therapy at Winchester Natural Health Associates. Based in her license of Massage Therapy, her skills in CranioSacral Therapy, SomatoEmotional Release, and Reiki create support for her clients in their journey towards balance and whole-being wellness

• Learn more about Liz Allen on her website

• Winchester Natural Health Associates

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Over the past year it has been so inspiring to watch my Bodywork Project students pivot their businesses during the pandemic to continue being of service to their clients.

I am thrilled to have Julie Taylor, an experienced nurse practitioner, herbalist and reflexologist, join me on today's episode as she shares her experiences in doing what she has always done in her career — pivoting with her passions to meet her clients' needs.

Take a listen as Julie shares how she translated lessons learned in The Bodywork Project into successful business practices she plans to continue in the years ahead, and find out about her unique connection to the okapi. (What's an okapi, you ask? Listen in…)

This week on the Do It with Intention podcast:

• How taking something simple that you're knowledgeable in and turning it into a client offering can be of such great service to others if you're just able to take that first step and put yourself out there.

• The misconception that in-person retreats need to be scaled for success and how, alternatively, small, intimate retreats can lead to the most healing and transformation.

• Ways to consider your massage and bodywork clients' needs matched with your skillset to spark ideas for new offerings.

• The small and easy way to introduce a newsletter to your clients without overwhelming their inboxes.

• Julie's new method of leading her introductory sessions that has allowed for richer, more meaningful discussions and appointments, which she'll be continuing even after the pandemic!

Resources from this episode:

Julie Taylor is a women's health nurse practitioner (WHNP-BC), nurse herbalist, Science of Energy Flow® Foot Reflexology Practitioner, and Herbal Diplomat® whose practice, Herbal Health and Healing Arts, helps people take charge of their own health/healing and encourages everyone to actively engage in self-care. Julie bridges traditional healing practices with biomedical healthcare to provide a foundation for partnering with plants for health and healing.

• Listen to Episode 25: Video Tips for Massage & Bodywork Therapists

• Visit Julie Taylor's website

• Learn more about Doxy.me

• Learn more about The Bodywork Project

• Get to know more about me from my site

• YouTube massage business videos