Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Have you ever made a big mistake in your massage or bodywork business that you thought you just couldn't get past?

I know I have, and it can be such a spiral of negativity!

But it doesn't need to be.

On today's podcast, we'll talk about how to have integrity around mistakes and turn them into positives.

This week on the Do It With Intention Podcast:

• Find out why acknowledging mistakes is constructive, while dwelling on them is not.

• Why "Fake it till you make it" is not a solid business practice and how to counteract it.

• Learn how blunders are often more glaring to the practitioner than the clients.

• And why you should avoid making mistakes a bigger deal than they are.

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this first episode of the new year, I talk about simple steps you can take — today — to start planning for your massage or bodywork practice.

Learn how reflecting back on your business in 2022 can help to make 2023 your best year ever, and find out what steps you can take every week to move into the direction of your dreams.

This week on the Do It With Intention Podcast:

• Learn why you can't get where you want to be without preparing in advance.

• And why leaving things to flow organically is a bad idea.

• Find out how to take control of your business by being a Pro and CEO and making it a reflection of who you are.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week's episode, Mindy reveals how getting out of your typical routine can lead to clarity and more energized business.

Listen in to find out why time away from the office can be beneficial for both you AND your massage or bodywork practice -- and how business stillpoints can lead to new clients.

This week on the Do It With Intention Podcast:

• Learn how to make space for stillness, aka, an intentional time out.

• Create a "mini business stillpoint" and easily incorporate it into your massage and bodywork practice.

• Master easy tactics for effective downtime (hint: it's not all scrolling social media.)

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this installment of the Do It With Intention podcast, Mindy shares tips on how to be authentic and honest in your networking, leading to more success in your massage and bodywork business.

Find out why networking works best as a 2-way street — back and forth, give and receive.

And learn which types of questions to ask — and what NOT to do — when networking.

This week on the Do It With Intention Podcast:

• Learn why networking requires genuine connection

• Find out how paring down your focus can lead to successful networking connections

• And how taking baby steps TODAY can kickstart your networking contacts in a real and lasting way

   

Resources from this episode:

• Tony Hseih's Delivering Happiness.

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week's episode, I describe 3 simple things you can do to take your workspace to the next level.

Learn why baby steps are essential to creating the ideal working environment, and how you can begin improving your massage or bodywork treatment room TODAY.

This week on the Do It With Intention Podcast:

• Find out the best ways to make your workspace warm, inviting, and soothing, without breaking the bank.

• Learn tips on what NOT to do in your treatment room.

• How to set yourself apart as a professional who really cares.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

On today's episode, I share the three biggest mistakes bodyworkers make with their offerings, and what you can do instead to stand out from the crowd.

Listen in and find out why pared down offerings are a good idea, and why upselling isn't always the best strategy.

This week on the Do It With Intention Podcast:

• Why it's important to narrow your focus to fill your practice.

• How to create offerings from a place of love and expansiveness rather than fear.

• What it means to create a "safe container" in your massage and bodywork business.
  
  

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

By far the most common issues massage and bodywork practitioners struggle with are setting and raising your rates.

If you use intention and integrity you can still be of service to your clients while charging a rate that reflects the value of the services you provide.

You CAN charge premium prices for the premium services you offer. Listen in to find out how.

This week on the Do It With Intention Podcast:

• How to set pricing according to needs.

• What NOT to do when you decide on your rates.

• Using your Inner Wisdom to help you set your fees.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Do you even know what a business model is?

I sure didn't when I was starting out with my CranioSacral Therapy practice all those years ago!

But implementing a smart business model will help you see fewer clients while still reaching your income goals.

What business model should you use, and how can you use it to create your ideal, intentional practice?

Listen in to find out.

This week on the Do It With Intention Podcast:

• Action steps you can take to be intentional with your massage or bodywork business model

• The 3 types of business models and their pros and cons

• Why the Boutique Model is best for solo bodywork practitioners

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

You need a simple, clear website — even if it's just one page — to attract your ideal clients.

But how do you create a cohesive, professional online presence?

It's not as hard as it seems, and you don't have to spend a ton of money to make it happen.

This week on the Do It With Intention Podcast:

• Why you need a great website

• How to clean up your social media accounts

• How to use Google Business so that you stand out from other therapists in your area

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In our new series — BE INTENTIONAL — we talk through how to go from the idea of being intentional in your business to the practical steps you can take to make your practice soar.

Today, we'll start with being intentional in your BRANDING.

Do you need to invest thousands of dollars on names, logos, websites, and design to make your practice stand out?

No.

There are 3 things to keep in mind during your journey to superior branding, and none of these requires you to spend a penny.

Listen in to find out how you can use intention in your branding to stand out from the crowd.

This week on the Do It With Intention Podcast:

• You don't need thousands of dollars to create good branding

• Why being consistent is so important in your branding

• How to use intention instead of just winging it

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos