Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

There are times when your clients are so focused on the healing aspect of their bodywork session that they forget the important step that keeps your business running – their payment.

On today's episode of the Do It With Intention Podcast, we have another bite-sized episode on how to handle clients that may have forgotten to pay you after their session ends. You can handle this in a simple, clear way without embarrassment for you or your client.

We'll cover this, and many more sticky situations over the coming weeks so send me a note with your personal sticky situations from your bodywork business, I'd love to hear from you!

This week on the Do It With Intention Podcast:

•  One way I gently ask for follow up payment from my clients that makes it as easy as possible for them.

• What to say to your clients that doesn't make asking for their payment embarrassing or emotional.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

All bodywork therapists have clients asking to reschedule their appointments – it's part of running a business. But there are ways you can respond to these clients so they are encouraged to book their next session.

As we continue the series on sticky situations in your bodywork business, today's episode will give you comfort and confidence to respond to and follow up with clients who need to change their appointments.

I'll even give you some tips on ways to respond to clients that need a break from your bodywork so that you still have chances to reconnect down the road.

This week on the Do It With Intention Podcast:

• How not to respond to a client cancelling their appointment.

• The best way to get permission from your clients to follow up on rescheduling an appointment.

• What to say when a client says they need a break from your bodywork services.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

As a bodywork professional, I know that you learned valuable skills in your modality in bodywork school, but how do you deal with the sticky situations that we all face in our real lives running a business that we were not taught in school?

I'm so excited to launch this series on the Do It With Intention Podcast where I'll answer questions from my listeners and The Bodywork Project students on the stickiest situations they've found themselves in.

Today we're kicking off the series with an uncomfortable comment from potential clients that your pricing is too high. It's so easy to be taken aback by this comment, but I'll share ways for you to stay grounded in your response and how you can do it with intention.

This week on the Do It With Intention Podcast:

• Why you don't need to explain your pricing to anyone.

• The best way to respond to potential clients' comments on your pricing in order to detach from the outcome.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

It's time for another STUDENT SUCCESS STORY!

Today on the Do It With Intention podcast, Liz Allen joins us for an insightful conversation about her journey to find direction and support for her evolving practice -- all while the outside world was changing with the pandemic, and her family was growing.

Liz shares how she was able to translate her passion for her work into a more intentional business benefiting her clients, while organizing her work inside The Bodywork Project program to fit the needs of her family.

This Week on the Do It With Intention Podcast:

• The different ways you can narrow your focus within your business.

• Liz's weekly check-in that created a huge shift in how she sees her client base week-to-week.

• Why looking back on your work enables you to move forward and remain grounded in your practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

It takes a lot of courage to make the leap to start your own practice when you've been working for other people for your entire career. But having a mentor and colleagues to help you throughout the process could be just what you need to start!

I'm thrilled to have one of my students from The Bodywork Project, Kori Frieling, on the podcast today to share her experience with the program and the pivot she was able to make in her career.

Kori shares her experience pivoting from an employee at a day spa to starting her own practice in Colorado, all while raising her young daughter.

This week on the Do It with Intention podcast:

• How identifying your ideal group of clients is just the first step in actualizing the vision for your career.

• Why it is so important to pair with someone in your career field while looking for a mentor.

• Kori's experience interacting with the other Bodywork Project students that boosted her confidence.

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Building a clear, concise website to attract your ideal clients doesn't have to break the bank.

On today's episode of the Do It With Intention Podcast, we wrap up our series on website basics with ways to use photos and testimonials to enhance your site so it will attract clients you love working with.

These two simple aspects of your website can have a huge impact on the message you are sending to anyone who visits your site.

This week on the Do It with Intention podcast:

• The biggest mistake I see from bodyworkers' photos on their websites.

• Why it is so important to focus testimonials on the results your clients are getting from your services.

• An example of an impactful client testimonial.

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

When creating your About page on your website, it needs to be more than a long list of everything about you and your accomplishments.

As we continue our series on the Do It With Intention Podcast about creating a simple, clear website, this week we'll focus on how to make an impactful About Page that doesn't just speak about you, but speaks to your ideal clients.

The best way to attract your ideal clients is by not over-complicating your site, but, rather, creating a space that reflects themselves – and by doing it with intention.

This week on the Do It With Intention Podcast:

• What to avoid when creating the About page on your website.

• Why adding a photo of you is important to resonate with your ideal clients.

• How to determine which of your accomplishments should make your About page.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

If you are looking to start this new year off fresh, creating a website that sets you up to attract your ideal clients is a great way to begin!

Over the next few weeks on the Do It With Intention Podcast, we will be focusing on clear, actionable tips for you to create a website that reflects the great work you are doing in your practice.

Today's episode focuses in on the Services page of your site and how it's one piece of the safe container you are creating for your clients.

Keep in mind, people are actively looking for you and the wonderful work you do, but you need to be able to connect with them in order to share your great services with them.

This week on the Do It With Intention Podcast:

• 3 tips for creating the Services page on your website.

• Examples of what not to do when designing your site.  

• The biggest mistake you can make on your Services page.

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

From being a mentor inside The Bodywork Project to many great mentors who have helped me along the way, I have a deep respect for the power of mentorship in our lives and businesses.

That is why I am so excited to have Lori Crever, my long-time friend and author of the book, Protégé Power: A Roadmap to Mentorship, on today's episode!

This week on the Do It With Intention Podcast:

• 5 traits to look for when considering a mentor.

• Why Lori believes that anyone can receive feedback if it's given with affinity.

• How being coachable is like being at a buffet table.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

The new year is a really exciting time for me - but trust me, not for the reasons you'd think. On January 1st every year, I'm not setting crazy goals or making vision boards... I'm getting a jump on doing my taxes! And yes, I truly am excited about it.

One of the reasons that I love working with bodyworkers is because they are so creative and artistic. But, that can mean that they're not the best at creating structure and boundaries in their businesses.

This week, on my first podcast episode of the new year, I'm helping you prepare for a profitable, and organized, 2022 with simple, easy-to-follow steps.

Plus, have you ever tried to guess my sign based on listening to the show? I reveal it, along with how it might explain some of my organizational style, on this episode!

This week on the Do It With Intention Podcast:

• How organizing with a cardboard box can help you think outside of the metaphorical box so that you can spend less time organizing and more time on your craft

• The task that is probably taking your accountant hours that you can complete in 10 minutes to save yourself a ton of money at the end of the year

• What I do with the massage and bodywork clients who I haven't seen in a year, or who I didn't work with beyond their initial session, so that I can wish them well on their journey and make space for new clients

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos