Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Let's face it — it's not easy to unplug from technology, even for just a few days. But if we allow ourselves this time with space and silence, our bodies will balance out and our true essence will return to our awareness.

And this awareness can make us better massage and bodywork practitioners.

On today's episode, I share with you the importance of unplugging from your business for even short periods of time.

This week on the Do It With Intention Podcast:

• What happens when you make a conscience effort to unplug and be still.

• How unplugging can lead to a fuller massage or bodywork practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

On the Do It With Intention Podcast we often cover topics that can make us feel vulnerable or fearful — raising prices, expanding your massage and bodywork business, asking for support. Sound familiar?

Instead of leaning into these areas of vulnerability, it can be so much easier to keep the status quo, but without some of these big shifts, your practice won't be sustainable or you may not build the kind of practice that comes from your heart.

As this year comes to a close, I invite you to take the steps towards your vision of an ideal practice and to do it with intention.

This week on the Do It With Intention Podcast:

• The question that made me shift my perspective on the excellence I see for myself.

• How to allow yourself to be set up for excellence.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

As a talented and big-hearted therapist, I know that the wonderful work you are doing is getting your clients great results. So, then what happens when they feel like their work with you is complete?

On today's episode, I share with you ways to shift your thinking around bodywork so that it becomes a steady part of your client's long-term healing journey.

With this shift, your massage and bodywork clients will see the results, your long-term retention rates will go up, and you won't have to constantly hustle for new clients.

This week on the Do It With Intention Podcast:

• The 3 phases of client care I use in my practice.

• What I say to my massage and bodywork clients in their first session so that they have a sense of how the work is going to progress.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

We're all so overwhelmed with marketing and advertising this time of year, so what makes the most sense for your massage or bodywork business?

On today's episode, I share my own experiences on what works (and what doesn't) when planning your holiday marketing so you can be of service to your clients and their loved ones.

Take a listen to hear what my holiday marketing looks like — and how my unrealistic expectations once led me to find myself with a clunky credit card reader at a holiday party 🤦🏼‍♀️

This Week on the Do It With Intention Podcast:

• Mistakes I've made with my holiday marketing that hindered my holiday sales.

• How consistently being in contact with your massage and bodywork clients throughout the year will help you during the holidays.

• What you can do to share your great work without sounding like everybody else.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Over the years as a bodywork therapist coach and mentor, I've learned that one of the hardest things for therapists to do is to raise your prices.

I don't just hear this from my students though, I've struggled with this in my own practice.

On today's episode I dive into what you need to think about before you increase your fees, so you can take this big step with confidence.

Our pricing is not only a reflection of how we feel about our work, but also how we feel about ourselves — and you deserve to charge premium rates for the premium services you provide.

This Week on the Do It With Intention Podcast:

• 3 questions to ask yourself to know if it is time to raise your rates.

• How much to raise your rates by so that you feel the increase in your bottom line and you won't have to raise your rates again so quickly.

• 3 ways to increase your income so that you can pour from a full cup.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Did you know that it takes about 10,000 hours of practice to master a skill? That would be years and years of massage and bodywork clients before your new modality may become perfected.

It may seem daunting, but we have to start somewhere!

On today's episode, I share some of the easiest ways to jump in and start sharpening your hands-on skills so you can become a Pro and CEO of your business.

This week on the Do It With Intention Podcast:

• 3 ways to start building your skills today to become a professional in your modality.

• How to start practicing a skill when you don't have a lot of massage and bodywork clients.

• What I offered to my clients that was helpful for both my growth and their well-being.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Some of the most profound self-growth you will ever experience is by creating and maintaining your own bodywork business.

Fortunately, there are resources to guide on your journey.

Today's episode highlights 5 of my favorite books that scream "Do It With Intention!"

These are resources that will help you take your business to the next level. These books will help you not only in your practice, but also in your life.

This week on the Do It With Intention Podcast:

• 5 books that will help you take your business to the next level.

• Setting boundaries, and actual scripts you can use when clients challenge your boundaries.

• Why it's important to put aside money for profit and taxes before you take your salary.

• Treatments for trauma and how stoicism works in bodywork.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

On today's episode, I answer a listener's question on whether you should be using an online scheduler for your massage and bodywork business.

This is the first experience many people have with your business, and you want to get it right.

There's no one right answer for every practitioner, and there are a lot of considerations to think about in order to stand out and create a premium experience for each client.

This week on the Do It With Intention Podcast:

• What you should consider before implementing an online scheduler into your business.

• Ways I utilize an online scheduler, and don't, in my own business.

• Why clients booking online could lead to higher cancellation rates.

• How to make an online scheduling system personalized for your clients.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Today we address a question that several listeners have sent in: "Should I sell products in my business?"

The answer is not so one-size-fits-all — it requires you to think intentionally about your massage and bodywork business.

On today's episode, I share my own experience selling a product that did not add any value to my business and left me feeling embarrassed and ashamed.

Remember, whatever you choose that's best for your business and your clients, do it from your heart and do it with intention.

This week on the Do It With Intention Podcast:

• The number one thing I recommend for practitioners considering whether or not to sell products.

• Why selling products will not keep you from having to market your massage and bodywork business.

• How I went so far in the opposite direction of selling products that I wasn't actually being of service to my clients. (I don't want you to make the same mistake!)

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

The past year (and more) has been incredibly difficult with personal grieving, collective loss, and so much uncertainty.

Many bodywork therapists and their clients have been struggling, but for those of you who are still running your massage and bodywork practices – I am so inspired by you.

On today's episode, I share with you some practical ideas for massage and bodywork practitioners who have been feeling burnt-out. Please share the episode with those who need it — let's lift each other up!

This week on the Do It With Intention Podcast:

• 3 things to consider if you are struggling in your bodywork business.

• How staying present and neutral while practicing your modality can have a positive impact on your practice and your own well-being.

• The importance of checking in on other bodyworkers.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos