Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

We all know just how much training and practice it takes to give effective bodywork, so why would you assume you would just know how to run a business without any support?

My guest on today's episode, holistic healer and Bodywork Project student Dorian Heather Brown, reminds us that just as kindergartners need to learn to write, we massage and bodywork practitioners need to learn how to run our businesses.

I am so excited for Dorian (a die hard Do It With Intention Podcast listener!) to share her experiences navigating her business as a student of The Bodywork Project and what she's gained from stepping outside her comfort zone to join the group.

Listen in to hear why Dorian's start to The Bodywork Project was like showing up for the first day of school and what similar profession she got a degree in, but never pursued!

This week on the Do It With Intention Podcast:

• What asking for help can do to improve your massage and bodywork business.

• The power of reaching up – not just reaching out.

• Dorian's financially fabulous change in her business since joining The Bodywork Project.

• How coming from a place of service while networking can change the way you network with other bodywork practitioners.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

One of the biggest fears so many bodyworkers have is around marketing yourself and your business.

Why can it be so uncomfortable to put yourself out there?

On today's episode of the Do It With Intention Podcast I answer a listener question on why marketing yourself can be so terrifying.

You will see success when you put yourself out there for the people you can help -- people who will resonate with you and your work -- when you keep showing up and keep doing it with intention.

This week on the Do It With Intention Podcast:

• Why marketing yourself can feel so terrifying.

• Ways to get you over that block about putting yourself out there and being seen.

• What you can do to overcome your fears around marketing and gain confidence.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

"No" is a hard word for many practitioners to say.

I know you — you are a big-hearted therapist, trying to make a difference in people's lives through your bodywork.

And I know you may occasionally go out of your way to accommodate a client's needs, which can ultimately end up hindering both the client's healing and your business.

How does this happen?

One word: Boundaries.

On today's episode I'll share a student's story that illustrates the importance of boundaries in your massage or bodywork business.

This week on the Do It With Intention Podcast:

• 3 ways to create stronger boundaries that you can stick to in your massage and bodywork business.

• The best way to have your clients contact you for higher quality communication.

• What to do instead of holding slots for people so that you avoid any possible miscommunications.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

As bodyworkers, we have our hands full (literally) everyday doing amazing work with our clients, but running a successful and sustainable bodywork practice requires so much more than just being a professional in your modality.

On today's episode I share with you how to take a big step toward becoming both the pro and CEO of your own business — making time to consistently work on your business.

For me, this includes occasionally throwing up my door hanger that says, "Don't even think about opening this door." Listen in to hear how you too can get started with your business's deep work, and how you can do it with intention.

This week on the Do It With Intention Podcast:

• The two types of work necessary for growing a successful massage and bodywork practice.

• What to do during your workday so that by the time you're done with clients, your work is also done for the day.

• How to get started diving into your deep work with just 25 minutes a week.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Is your business in line with your core purpose?

Maybe you've never even thought about it, but it's a question that's critical to ask.

On today's episode of the Do It With Intention Podcast, I'm thrilled to welcome back my first repeat guest, Savanna Bell, of My Massage World.

We talk about all the twists and turns a business can take, and why it can be detrimental to get caught up with where you are going — without seeing if it is where you want to be.

Take a listen to hear lessons learned through her recent personal pivot (along with why George the Wonderdog spent 2 months in prison!)

This week on the Do It With Intention Podcast:

• Why it is so important for bodyworkers to stay present and neutral, holding space for each and every client.

• What to consider when making a pivot in your massage and bodywork businesses.

• How focused planning in your business supports your core purpose.

• Savanna's spot-on advice for therapists lacking confidence.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Let's face it: it can be intimidating to think of all the other options your potential clients have for massage and bodywork services – whether you're new in town or just because there are so many other practitioners out there!

We've been talking about this topic a lot recently in The Bodywork Project, and I wanted to share with you some ideas to help YOU stand out from a crowd.

This week on the Do It With Intention Podcast, I discuss the importance of shifting your thinking to stand out – not compete – with other therapists in town, and how to engage with other bodywork practitioners in a way that's mutually beneficial.

This week on the Do It With Intention Podcast:

• 3 things you can start today to get over the confidence barrier you may have around the competition with other massage and bodywork therapists.

• What to do beyond your therapeutic skills to help you stand out.  

• How reaching out to other practitioners in your area can be a wonderful opportunity to connect with others and, perhaps, create a referral network within your community.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

This week's podcast features an interview with Leslie Lyons, a sales and leadership coach for female entrepreneurs. She helps business owners get clear on their strengths and purpose so they can lead from a position of confidence.

Have a listen to learn how Leslie pivoted from owning a movement studio for 15 years to pivoting 3 years ago to helping women overcome their mental blocks around selling.

If you struggle at all with sales, this episode is for you!

This week on the Do It With Intention Podcast:

• Selling is about owning your voice. It's about sovereignty. It's about power.

• At the base of selling is confidence. If you don't have the confidence, strategies will fall flat. Leslie shares how to gain that confidence.

• There is a place for the cigar-smoking sales guy who drives a Lambourgini, but that's a very small percentage of salespeople. Don't try to be that. Be who you are. You want to work with people who you you enjoy working with. Why not call in people who are in alignment with your values and strengths?

• Play to your strengths and detach from the outcome. Then you're coming from a place of confidence.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

We've all had those clients who know exactly how to push our buttons and our boundaries.

But by having clarity in your massage and bodywork practice, coming from your heart, and sticking to your boundaries, more people will resonate with you and the work that you do.

On today's episode I'll share with you lessons I've learned in creating clarity for my business and integrity in my work to better serve my clients and still remain true to myself.

This week on the Do It With Intention Podcast:

• The 2am wake-up call that led me to take control of my boundaries and my business.

• 4 ways to not let clients walk all over you.

• How saying "no" can actually be kind to your clients.

• Why taking care of yourself first will ultimately lead to you being of better service to your clients.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

As bodywork therapists we want to help people. Often, this makes practitioners want to offer all the modalities at all the times with all the specialty add-ons.

But is this the way to best serve your clients?

On today's episode I focus on how to set up your massage and bodywork business in a way that is seamless for the client. This will help you create a solid container for your people so they can get even better results from your work together.

This week on the Do It With Intention Podcast:

• The average amount of time that people tend to visit webpages – and why simplifying your website will benefit your business.

• How limiting your offerings will get your clients better results more quickly.

• How you can schedule clients to help fill your massage and bodywork practice faster.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

If you've been following me for a while, you know how much I emphasize the importance of creating a safe container for your clients, as well as in your bodywork business.

But what is a safe container for your business?

On today's episode I walk you through what it means to create a safe container for the business side of your practice. Your clients will start seeing results today, and you'll start feeling better about your work as the Pro and CEO of your massage and bodywork business.

This week on the Do It With Intention Podcast:

• Why a safe container for the business side of your practice is just as important as your hands-on work.

• How getting clear on your boundaries can lead to a full practice.

• One of the best ways to connect personally with your clients so that they feel respected and comfortable.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos