Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

We all know that uncomfortable feeling when we make a mistake – especially in our bodywork business — as we try to do the best we can to help others.

Often people are quick to pass the blame, but owning up to your mistakes can actually make your relationships with your clients stronger.

In today's episode I'll share with you some lessons I've learned in my business from the mistakes I've made along the way and how I'm a stronger pro and CEO of my business because of them.

This week on the Do It With Intention Podcast:

• 3 main things to remember when you make a mistake in your massage and bodywork business.

• How my double-booked appointment turned into a loyal client.

• Why going above and beyond for your clients is above and beyond any mistake you can make.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

If you're anything like me, you may think that you can learn all that you need to run your bodywork business on your own.

This feeling of wanting to be completely self-sufficient doesn't just happen in my business — it's part of my personality with my double Virgo tendencies.

On today's episode I'll share with you what changed my mind on trying to run my business all on my own, and how you are not alone in needing some extra support to run a successful business doing the work that you love.

This Week on the Do It With Intention Podcast:

• How my passion for DIY projects taught me I can't do it all on my own.

• Why admitting I needed help in my massage and bodywork business could have saved me so much time and money.

• The fastest and most efficient way to build the business foundation of your practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Let's face it: there are TONS of tips and tricks swirling around on how to grow your business "overnight."

As a CranioSacral Therapist who's been in the industry since 2003, I've seen first-hand what works -- and what doesn't -- when you're trying to grow your practice into a successful business.

On today's episode I want to share with you some of the hiccups along my journey to running a successful bodywork business and what ultimately guided me on the path to running my practice with clarity and doing it with intention.

This Week on the Do It With Intention Podcast:

• How feeling like an imposter in my own work prevented me from growing my massage and bodywork business.

• Why your certifications don't translate directly into a full practice.

• What I've seen as the positive shift for countless therapists in their businesses over the years.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Every time I meet a new business connection, they typically ask for my social media handles. But, when they hear that I'm not on social media, I always get the same response, "Oh, I wish I could do that!"

Is it possible to have a full bodywork practice without any social media presence?

This is a topic I've pondered for a long time and have so many thoughts on.

Since I've had listeners write to me asking about their need to be active on social media, I wanted to discuss some pieces of my business journey with and without being active on social media.

No matter what marketing avenues you choose to take with your business, just remember to follow what is in alignment with your values and to do it with intention.

This Week on the Do It With Intention Podcast:

• What to consider if you're uncomfortable on social media but feel like you have to be on there for your massage and bodywork business.

• If you don't enjoy social media, what you can do for your business instead.

• Examples of ways to get high quality, genuine clients without marketing online.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

So often in business we hear of 'tips and tricks' or 'secret hacks' that claim to be the answer to all of our business challenges.

While there is some wonderful advice out there, some of the most powerful lessons I've learned while running my bodywork business have been the simplest.

On today's episode I'll share some simple things you can start doing right now in your massage and bodywork business to see it grow. I'll even share with you the piece of advice I learned in my first job teaching computer software that is still the best business advice I've ever received.

This week on the Do It With Intention Podcast:

• 5 straightforward things you can start today in your practice to see positive changes in your business.

• A beginner's mistake that ends up disrespecting both your clients' time and yours.

• An easy way to improve your premium experience so that your clients get premium results.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

As bodywork businesses begin to open up across the country, I've been hearing a lot of talk on offering discounts in your practices.

On today's episode, I'll answer a listener question on discounts and will share what recommendations I give to my students in The Bodywork Project when it comes to discounted services.

By focusing on yourself, your own business and your own results, you can make the right pricing decisions for your practice from a place of clarity and you can do it with intention.

This week on the Do It With Intention Podcast:

• 2 unintended outcomes from discounts in your business that you want to avoid.

• What you can do instead of offering discounts so that people will genuinely value your work.

• How to shift your focus in your massage and bodywork business to allow you to charge premium prices for your services.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

I consider myself a lifelong learner and I'm always excited to learn something new, especially related to bodywork -- I'm sure you do too!

But taking all of those bodywork classes or learning a new modality doesn't necessarily translate into a full or successful business.  

On today's episode I'll explain what you need to do to fill your massage and bodywork practice faster.

If you follow your heart and what lights you up, you'll be able to do the work that you love, with the people you love and you'll make a great living doing it.

This week on the Do It With Intention Podcast:

• 3 reasons why bodyworkers tend to resist narrowing their focus, but how impactful a clear focus can be on your business's success.

• How avoiding 'analysis paralysis' can help to fill your practice quicker.

• 2 ways to narrow your focus in your massage and bodywork practice that won't limit the modalities you use.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

While honoring the innate wisdom of your client's body is wonderful, not offering your professional opinion on the next steps to their healing is actually doing your client a disservice.

On today's episode I answer a listener's question on how to know how often a client should come back for the next appointment, while still honoring their individualized healing journey.

This week on the Do It With Intention Podcast:

• 2 themes to help you grow your confidence as the professional bodywork therapist that you are.

• Concrete examples of how to respond to clients' questions on when they should come back to see you in order to best serve them.

• The importance of your tone in delivering your professional opinion.

• Knowing when its time to bless and release certain clients to make way for your ideal clients in your practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Have you ever felt jealous or envious of another massage or bodywork practitioner?

Ugh.

I know I have, and it can be so difficult to admit — we don't want any of that bad karma!

If you are struggling with this, please know that it is natural. Take a deep breath, eat some chocolate (my must-have in times of stress) and think about what you are doing today to take baby steps in moving your practice forward.

This week on the Do It With Intention Podcast:

• The very first thing you should consider when you start having jealous thoughts about other bodywork therapists.

• Why comparing the inside of your business and what you know about yourself to somebody else's outside is not the best way forward for your own practice.

• The listener review that made my day with the comparison to another favorite podcast host, Brené Brown!

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Building your massage and bodywork practice isn't a one-size-fits-all, cookie-cutter approach.

Just implementing some quick tips or learning a new modality won't solve all of your problems. There is so much more to designing a profitable business where you can serve others and make a really great living doing it.

On today's episode, we'll revisit the 5 areas you need to have in place in order to build your dream practice.

You'll start to get clarity on where you are on your unique bodyworker journey, so you know which steps to take next on your way to being a pro and CEO of your business.

This week on the Do It With Intention Podcast:

• Why it's not always that your business strategy is wrong, but, rather, you may not be implementing the right strategy at the right time in your business.

• The 3 stages of success in a bodywork business that help you get clarity on your individualized journey.

• Considerations for knowing when it's time to refine your business skills to enjoy your life as well as enjoy your work serving others.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos