Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection.

Tune in to find out how to approach following up with other massage and bodywork practitioners.

This week on the Do It With Intention Podcast:

• Learn why massage and bodywork business connections sometimes fail to materialize, (hint: it's not about you).

• Find out how to stay confident even when networking doesn't go your way.

• Learn when to follow up with people and what to say.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In Part 3 of our series on Networking with Authenticity, let's talk about what to say to make effective business connections for your massage or bodywork business.

Believe you me — I've had some awkward situations in my early days of networking. But I learned from them, and so can you.

Tune in to hear 3 ideas about effective networking that you can start using today!

This week on the Do It With Intention Podcast:

• Find out the best ways to genuinely relate to people in networking situations — and a few things NOT to do.

• Learn why the best business connections come from your heart.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication.

Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions.

This week on the Do It With Intention Podcast:

• Learn why you don't need a huge social media following to have a full and sustainable massage or bodywork business.

• Find out the best ways to network successfully — and a few things to avoid.

• And hear why word of mouth marketing is so important for bodywork businesses.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you'd like to see walk through your door?

Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror.

This week on the Do It With Intention Podcast:

• Find out important questions to ask yourself that will shift the energy of your business.

• Learn how to implement so you strengthen the foundation of your massage or bodywork practice.

Resources from this episode:

• Learn more about Nikki Rausch, the Sales Maven, here.

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy.

Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to make a difference.

This week on the Do It With Intention Podcast:

• Learn how a colleague changed Candace's worldview with one simple piece of advice, and how she became an ambassador for CranioSacral Therapy.

• Learn how you can use your massage and bodywork business to help local non-profits, and how a donation based clinic works.

• Find out why many journeys to healing are cyclical rather than linear, and how this is often the case with social justice as well.

Resources from this episode:

Candace is a Diplomate Certified Craniosacral Therapist, a Certified Presenter and study group leader through the Upledger Institute, who started practicing CST in 2012. She enjoys many aspects of CranioSacral Therapy, including taking classes, TAing, mentoring, participating in multiple-hands sessions and Comprehensive Therapy Programs, as well as treating clients 1:1.

The philosophy behind her business is one of creating opportunities for more people to receive CranioSacral Therapy—whether that means volunteering her time at a homeless shelter, creating a donation based clinic, building relationships with non-profit agencies who serve low income individuals, or mentoring as many CranioSacral practitioners as allows in her schedule. Outside of her practice, Candace spends her time on self care, family activities, walking with friends, cuddling with her dog, and listening to mystery novels.

• See Candace's website here, or reach her via email.

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this episode I share with you the best way to get new, quality clients for your massage and bodywork business.

Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you'll want to avoid.

This week on the Do It With Intention Podcast:

• Learn the best conversion rates for bringing in new clients.

• Are you experiencing an "equal exchange of energy" with your referral partners and clients?

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this episode I pit real intelligence against the artificial kind so much in the news these days.

Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend.

This week on the Do It With Intention Podcast:

• Learn how AI generated writing can have the opposite effect than intended — inaccurate and boring content being two problematic issues.

• Find out the best ways to turn AI into a technology that you can make your own, using human connection to improve your business.

Resources from this episode:

• Debating the Future of AI - Making Sense podcast

• The Trouble with AI - Making Sense podcast

• Artificial Intelligence: A Modern Approach by Stuart Russell and Peter Nerving

• Smart Until It's Dumb: Why Artificial Intelligence Keeps Making Epic Mistakes (and why the AI bubble will burst) by Emmanuel Maggiori

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business.

Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my massage and bodywork business?

This week on the Do It With Intention Podcast:

• Learn why humans cannot go very long without face-to-face, in person connection (spoiler alert: this does not involve the use of screens).

• Find out why authentic connections make us thrive and how high tech "time savers" often backfire.

• Discover the best ways to make your practice "high touch" rather than "high tech."

Resources from this episode:

• The Future is Analog: How to Create a More Human World by David Sax

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this Welcome to Summer episode, I delve into The Elevator Pitch.

What is it? Where did it come from?

How do you create one? Is it even necessary?

Choose your floor number and tune in for some up and down commentary on a common business tactic.

This week on the Do It With Intention Podcast:

• Find out why The Elevator Pitch isn't vital for massage and bodywork therapists, but it can help you get to the point quickly when asked about your business.

• Learn some savvy alternatives to The Elevator Pitch.

• Find out ways to be open to making connections.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• Have a question you'd like answered on the podcast? Shoot me an email! [email protected]

• YouTube massage business videos

In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic.

Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it's so important to be prepared when a client accepts an offer to work with you.

This week on the Do It With Intention Podcast:

• Why sales conversations don't have to be pushy, desperate or dishonest.

• If you have to convince someone to be a client, it could mean they aren't a good fit.

• How being candid with your pricing can make the sales conversation simpler.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• Have a question you'd like answered on the podcast? Shoot me an email at [email protected]

• YouTube massage business videos