This week on the podcast, Amy is joined by the brilliant and intuitive Hannah Van Woert—founder of Meteor Street Studio, expert Showit website designer, and brand strategist with a knack for turning scattered online spaces into stunning, soul-aligned client magnets.

Together, they dive into the science of first impressions and how your website might be silently pushing away your dream clients. From the subtle visual red flags that signal “amateur” instead of “professional healer,” to why listing your credentials isn’t the magic ticket to premium clients—it’s an eye-opening conversation you don’t want to miss.

Hannah also shares her signature 4-step Magnetic Presence Method™ to help you transform your website into what she calls a Digital Treatment Room—a space that feels calm, clear, and deeply aligned with the work you do. If you're tired of blending in and you're ready to visually communicate the power of your work, this episode will help you elevate your brand and finally attract the clients who get it.

Here are some key points inside the podcast: 

02:00 - Welcome and Introduction

03:05 - Hannah Van Woert; Brand strategist and website designer

07:00 - Statistics of viewers attention

10:56 - Visual cues 

12:20 - Mobile optimizing 

14:27 - Test your presence

20:58 - Set yourself apart from other massage therapist

26:30 - Use your Face

27:30 - Story telling about your treatment room 

34:32 - White space on your website creating "calm"

39:42 - Experiment and play with your website

40:41 - Magnetic Presence Framework (astrology midheaven placement for professional presence)

47:48 - Define and craft your story for your website

54:51 - How to develop this process for yourself 

OFFER(S) MENTIONED:

Unique Template Bundle Discount Code: MBSUCCESS

The Magnetic Presence Quiz

FIND HANNAH VAN WOERT (Guest):

Website

Instagram

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

In this episode of the Massage Business Success podcast, host Amy breaks down the real secret to creating loyal, repeat clients—and it's not about marketing, membership programs, or finding "ideal" clients. Instead, it's about understanding and meeting client expectations through the power of touch.

Amy shares key insights from her experience, including six essential questions every therapist should ask before a massage to ensure clients get the experience they’re hoping for. If you're struggling to get clients to rebook, this episode is a game-changer!

Here are some key points inside the recording:

01:15 - Introduction & common comments from therapists

03:20 - Getting a repeat client is simple

05:22 - What are expectations? The stuff in your client's mind....

08:54 - Touch and massage is invisible art and built from client expectation

15:00 - The 6 questions 

24:04 - Q1: Is this your first massage? yes/no

25:27 - Q2: Which massage intent are you looking for? Relaxation, stress reduction, pain reduction (or a combination of these)

27:49 - Q3: How to personalize the massage flow (intent + starting and ending points)

31:44 - Q4: What is your current pain level?

33:34 - Q5: What pressure do you want? (and the way to actually offer it)

38:12 - Q6: What results do you want to receive from the massage? (The ultimate expectation)

Here is the link for the FREE PDF download of the 6 questions we talk about in this episode: FREE 6 QUESTIONS

And of course.... don't forget LAUNCH Your Massage Business where you can learn how to grow your massage business and clientele faster! https://www.amybradleyradford.com/launch

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!

In this episode, I sit down with the incredible Gael Wood—massage therapist, writer, educator, business mentor, and coach—to explore how to make marketing fun instead of frustrating. Gael shares her journey of turning marketing from a dreaded chore into a creative, engaging process that actually fuels business growth. We dive into mindset shifts, simple strategies, and practical tips that help massage therapists and wellness professionals market their services with authenticity and ease. Whether you're just starting out or looking to breathe new life into your promotions, Gael’s insights will leave you inspired to market in a way that feels natural and enjoyable.

From leveraging social media without burnout to creating engaging content that resonates with your ideal clients, Gael and I unpack ways to market smarter, not harder. We discuss why consistency beats perfection, how to tap into your strengths, and the importance of building relationships over simply “selling.” If you’ve ever felt overwhelmed by marketing, this conversation will give you a fresh perspective and actionable steps to make promoting your business something you actually look forward to!

Here are some key points inside the podcast:

01:15 - Introduction to Gael Wood

02:57  - The 5 pillars of marketing

18:10  - Be consistent

19:56  - How to get out of your comfort zone: 

27:32  - Finding niche clients 

30:45 - How to make your marketing more fun 

46:30  - Be proactive

47:42  - Social media success tips 

For more information about Gael, download her free e-book here: https://www.elevatewithgael.com/

And of course.... LAUNCH Your Massage Business where you can learn how to grow your massage business and clientele faster! https://www.amybradleyradford.com/launch

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!

In this episode, we talk about  a very real issue in our field; BURNOUT. In my coaching business, I get calls from therapists  who don't know how to get out out of or away from being burned out - they want OUT the situation they find themselves in. These amazing people are overwhelmed and need to change but have no idea where to start. 

As I will talk about in this podcast, burn out is a multifaceted problem. Its a feeling of being overwhelmed ALL THE TIME. But you can start changing all of that today simply by altering a few things that you are probably doing in your business and with your clients that is creating the burnout you feel.  

Here are some key take aways from this recording:

02:00 - You are not alone

05:04 - You are probably undervaluing yourself 

07:19 - I have quit three times because of burnout (and what it felt like)

13:47 - Fear of Moving Forward

18:40 - Unbalanced life = burned out

22:40 - Boundaries and burn out

26:35 - Giving too much

29:54 - Expecting too much from yourself

34:47 - Things you can do to overcome burnout

1:03:20 - Build your schedule and business differently; change your life

You can overcome burnout. I have and I have helped many others do the same in my coaching programs.

After years of working successfully with my clients struggling from burnout, I took what worked and created a business system that can help you not only overcome burnout but actually fall in love with massage again. Its call LAUNCH Your Massage Business and this program teaches you how to raise your prices, set a new schedule, and develop systems to support you,

To learn more click here:  LAUNCH

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!

In this episode, Amy talks about how to take your massage business from where it is, right at this moment, and learn how to make it soar! With the LAUNCH Your Massage Business coaching program, you can learn how to leverage what Amy calls the 3 "R's" - Referrals, Repeat Clientele, and Revenue  - the key pieces to your business.

Understanding how to work with the 3 R's helps solopreneur massage therapists create a new business model and have the systems in place to scale their business to new levels of success income.

The LAUNCH program is the culmination of years of coaching massage therapists one-on-one, taking the best of that experience, and putting it all in one place. Amy has developed a system of what really works so that you can build your business much faster than you ever thought possible and LAUNCH your massage career.

Some landmark topics in this episode can be found at:

07:03  - The 3 "R's": 

08:46  - Referrals

16:45  - Repeat Clientele

24:26  - Revenue

There is so much great information in this episode that you can start applying the principles today and begin creating your dream business!

Coupon code mentioned on todays episode for 10% off the program: LAUNCH10

You can find the LAUNCH program at: https://www.amybradleyradford.com/launch

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!

In this episode of the Massage Business Success podcast, titled "Massage Table Talking Etiquette (A.K.A. Shut Up and Rub)," host Amy Bradley Radford discusses the nine "unspoken rules" of communication etiquette during massage sessions.  

LAUNCH your massage business!

Episode Description: Join Amy Bradley Radford as she delves into the essential "unspoken rules" of communication etiquette at the massage table, providing valuable insights for both new and experienced massage therapists.  

LAUNCH your massage business!

Key Points:

Conclusion and final thoughts. Learning the art of talking at the massage table will create more professionalism and success for you and your business. 

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!

In this episode of the Massage Business Success Podcast, host Amy Bradley Radford dives into the essential topic of understanding your value as a massage therapist. Whether you're just starting out or a seasoned pro, recognizing and embracing your worth is crucial for building a thriving practice.

Amy shares practical strategies on how to raise your rates confidently, communicating with clients, and overcoming common mindset challenges that hold therapists back. Tune in for tips on how to elevate your business, build client trust, and ensure you're compensated fairly for the life-changing work you do.

Key Takeaways:

• How to raise your rates and why charging what you're worth matters

• Understanding tips and what they mean to your value

• Mindset shifts to help you see the true value of your skills

• Practical steps for growing your massage therapy business with confidence

Join Amy for this empowering conversation that will help you not only understand but also embrace the full value of your massage therapy career!

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!

In this kickoff episode, meet your host, Amy Bradley Radford—a seasoned massage therapist turned business coach, educator, and fierce advocate for helping massage professionals build sustainable, successful practices they love.

Amy shares how years of navigating the highs and lows of private practice led her to develop real-world business systems and mindset strategies that actually work in the massage industry. From launching her own programs to helping others escape burnout, she now trains therapists to stop winging it—and start running their practices like the powerful healing businesses they are.

You'll also hear about the origin of her signature bodywork system, Pain Patterns & Solutions (PPS)—a method born out of necessity, and one that now supports her business coaching clients with deeper clinical success and confidence.

If you’re tired of feeling stuck, overwhelmed, or underpaid in your massage career, this episode gives you a glimpse into what’s possible—with the right business foundation and a mentor who’s walked the path.

 MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Rate, Review, & Follow on Spotify or Apple Podcasts

“I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!