In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience. 

Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world.

TIMESTAMPS:

00:00 Understanding Client Expectations in Massage Therapy

02:10 The Real Listening Gap

03:53 The Unspoken Image

09:37 Relaxation vs. Relief vs. Rescue

15:06 Massage Motivators: Relaxation

17:43 Massage Motivators: Stress Reduction

20:33 Massage Motivators: Pain Management

25:29 Listening Differently = Matching the Right Motivator.

28:44 How to Listen Proactively

31:56 The Listening Challenge

35:15 Recap & Learn More

OFFER(S) MENTIONED:

Massage Your Market (found inside Launch)

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