In this episode, Shiva has David 'Zedd' Mannheim to discuss personalization, and how 'stages' (user's intent) is more important than optimizing for pages on your website. Plus, David has a spicy take on "social proof" ...

00:00 Introduction

02:08 Concept of 'Stages not Pages'

10:38 Social proof is... not good?

21:38 Optimizing for Users vs Pages

22:51 LinkedIn Post of the Week (Eden Bidani)

Check out Eden's post here!

http://tinyurl.com/FromAtoB-Eden

And check out David Mannheim's cool shit: Made with Intent (his company), "The person in Personalisation" (his book), and go follow him on LinkedIn!