Guest // Kiran Dayaram, GMP Specialist

"That creates a consumer confidence issue it's not necessarily like anybody necessarily got hurt, because the cannabinoid content wasn't as advertised. But if I buy your product because the box says 'x' and I can't trust the box anymore - maybe I just won't buy your brand at all anymore."

Manufacturers and entrepreneurs alike are trying to get their piece of the 'Green Gold Rush' that is CBD and THC. Unfortunately, the rush has brought with it a lack of certifications, leaving an inability to verify that the products they're creating are of high quality or safe and the very reason Good Manufacturing Practices (GMP) has never been more important. Thank goodness there are clever humans out there that know what it takes and how to set those entrepreneurs up for success like our 'Kiwi' friend Kiran Dayaram. He's helped some of the world's leading cannabis companies avoid detrimental mishaps and scale their operations into the most strictly regulated emerging markets.