If people keep asking you to lower your prices, it’s not because you’re too expensive.

It’s because they’re not ready.

In this episode, I get into the reality of pricing. What you’re actually charging for, why discounting quietly wrecks your business, and how to stop folding the second someone pushes back.

I share real examples from inside Northern Primrose, including:

• A coaching inquiry that turned into a request for my full ClickUp templates without the investment
• A prospect who told us we were more expensive and what happened when I didn’t budge
• Why I still invest heavily in coaching for myself and my leadership team and what that means for how I price my own services

We also get into what to actually say when someone asks for a discount, without over-explaining or negotiating yourself down.

If you’ve ever questioned your pricing, felt uncomfortable holding your rates, or found yourself making exceptions that don’t actually serve you, this one’s for you.

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