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You're Not My #1 — And Why That Made Everything Else Possible
What does it actually look like to build a business with the person you love — not the highlight reel version, but the real one? The date nights that buckled under the weight of cash flow conversations. The shared office, shared vision, and the quiet fear that in chasing something great, you might slowly hollow out the very relationship that made it worth building.
In this episode, TK sits down with Nigel to tell the full story — one that's resonated with everyone who's heard it in abbreviated form. When TK and Elana launched their digital media agency, they weren't just navigating a new business. They were navigating a relationship under pressure. Rather than let friction build silently, they did something most business-owning couples never do: they sat down together and got completely honest about priorities.
The famous line — "you are not my highest priority right now" — sounds brutal out of context. TK unpacks exactly why it was the opposite. When you both agree on the vehicle, you stop fighting about the direction.
This episode goes well beyond the mechanics. TK and Nigel explore what happens when "going all in" tips into recklessness, why so many successful business owners arrive at the finish line and feel nothing, and what it costs when friendships quietly fracture under the weight of singular focus. They also unpack what changes when a child enters the equation — and whether the framework TK and Elana built in year one needed to be rebuilt entirely.
This one is for business owners who are building something alongside the people they love most — and want to do it without losing either.
KEY TAKEAWAYS
CONNECT WITH US
🚀 Join Backable free → https://backable.ai
Follow Backable on Instagram → https://www.instagram.com/backableai/
Follow TK on Instagram → https://www.instagram.com/timkrotiris
Follow Nigel on Instagram → https://www.instagram.com/this_backable_life
Backable on LinkedIn → https://www.linkedin.com/company/backableai/
TK on LinkedIn → https://www.linkedin.com/in/timkrotiris/
Nigel on LinkedIn → https://www.linkedin.com/in/nigelwalton/
CALL TO ACTION
If this episode got you thinking about how intention becomes action in your business and your relationships, Backable is the partner that helps you follow through — on your commitments, your goals, and the things that matter most. Join free at backable.ai and start building with someone in your corner.
View all episodes
By Tim Krotiris
5
11 ratings
What does it actually look like to build a business with the person you love — not the highlight reel version, but the real one? The date nights that buckled under the weight of cash flow conversations. The shared office, shared vision, and the quiet fear that in chasing something great, you might slowly hollow out the very relationship that made it worth building.
In this episode, TK sits down with Nigel to tell the full story — one that's resonated with everyone who's heard it in abbreviated form. When TK and Elana launched their digital media agency, they weren't just navigating a new business. They were navigating a relationship under pressure. Rather than let friction build silently, they did something most business-owning couples never do: they sat down together and got completely honest about priorities.
The famous line — "you are not my highest priority right now" — sounds brutal out of context. TK unpacks exactly why it was the opposite. When you both agree on the vehicle, you stop fighting about the direction.
This episode goes well beyond the mechanics. TK and Nigel explore what happens when "going all in" tips into recklessness, why so many successful business owners arrive at the finish line and feel nothing, and what it costs when friendships quietly fracture under the weight of singular focus. They also unpack what changes when a child enters the equation — and whether the framework TK and Elana built in year one needed to be rebuilt entirely.
This one is for business owners who are building something alongside the people they love most — and want to do it without losing either.
KEY TAKEAWAYS
CONNECT WITH US
🚀 Join Backable free → https://backable.ai
Follow Backable on Instagram → https://www.instagram.com/backableai/
Follow TK on Instagram → https://www.instagram.com/timkrotiris
Follow Nigel on Instagram → https://www.instagram.com/this_backable_life
Backable on LinkedIn → https://www.linkedin.com/company/backableai/
TK on LinkedIn → https://www.linkedin.com/in/timkrotiris/
Nigel on LinkedIn → https://www.linkedin.com/in/nigelwalton/
CALL TO ACTION
If this episode got you thinking about how intention becomes action in your business and your relationships, Backable is the partner that helps you follow through — on your commitments, your goals, and the things that matter most. Join free at backable.ai and start building with someone in your corner.