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You're not posting wrong: your magic isn't in the algorithm
You're not posting wrong. You're just performing instead of connecting, and there is a difference.
Jenny Burnham, founder of Social Squeeze, built a social media strategy business from a period of expansion on the road back to trusting herself. She's here to tell you what actually moves the needle.
We explore:
- Why "sell less to sell more" is not a feel-good slogan — and how it works in practice
- The one thing most entrepreneurs are obsessing over on social media that simply doesn't matter yet
- What cycle-syncing your content actually means
- How low self-worth shaped who Jenny's relationships
- The question from a book that helped her identify the one thing that was quietly making everything else harder
- Why entrepreneurship isn't a one-size-fits-all — and what it means to work with your actual brain
If you've been trying to squeeze yourself into strategies built for someone else's biology, brain, and bandwidth — this one's for you.
- 00:00 – Jenny's origin story: real estate at 19, sign language interpreting, and a very unexpected pivot
- 02:46 – Why the lows hit harder when you're not passionate about what you're doing
- 04:55 – The transition to social media marketing
- 07:53 – What kept Jenny in the game when every sign pointed toward just getting a job
- 08:56 – A journey with self-worth
- 12:33 – Sell less to sell more: what it actually means
- 14:16 – Why authenticity on social media is the strategy (and the times it's hard to show up that way)
- 16:35 – Cycle syncing your content: what it is and why it's a game-changer for female entrepreneurs
- 20:25 – The most common mistake Jenny sees: focusing on the wrong things first
- 25:05 – The question from The One Thing that made the decision for her
- 27:36 – What Jenny wishes she knew earlier
Connect:
Priya: @priya_p08
Podcast: @insidethefounderpodcast_
Jenny Burnham: @socialsqueeze.co
Personal development and doing the mindset work is something I have intentionally been adding into my days. And Growthday has been a big part of it, with DAILY audios from Brendan Burchard, a place to journal, score myself on how I showed up in the week and suggestions on how I can improve for the next. If you're looking to bring more of that into your (growth) day, take a look here: https://www.growthday.com/?via=priyap
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By Priya PatelYou're not posting wrong. You're just performing instead of connecting, and there is a difference.
Jenny Burnham, founder of Social Squeeze, built a social media strategy business from a period of expansion on the road back to trusting herself. She's here to tell you what actually moves the needle.
We explore:
- Why "sell less to sell more" is not a feel-good slogan — and how it works in practice
- The one thing most entrepreneurs are obsessing over on social media that simply doesn't matter yet
- What cycle-syncing your content actually means
- How low self-worth shaped who Jenny's relationships
- The question from a book that helped her identify the one thing that was quietly making everything else harder
- Why entrepreneurship isn't a one-size-fits-all — and what it means to work with your actual brain
If you've been trying to squeeze yourself into strategies built for someone else's biology, brain, and bandwidth — this one's for you.
- 00:00 – Jenny's origin story: real estate at 19, sign language interpreting, and a very unexpected pivot
- 02:46 – Why the lows hit harder when you're not passionate about what you're doing
- 04:55 – The transition to social media marketing
- 07:53 – What kept Jenny in the game when every sign pointed toward just getting a job
- 08:56 – A journey with self-worth
- 12:33 – Sell less to sell more: what it actually means
- 14:16 – Why authenticity on social media is the strategy (and the times it's hard to show up that way)
- 16:35 – Cycle syncing your content: what it is and why it's a game-changer for female entrepreneurs
- 20:25 – The most common mistake Jenny sees: focusing on the wrong things first
- 25:05 – The question from The One Thing that made the decision for her
- 27:36 – What Jenny wishes she knew earlier
Connect:
Priya: @priya_p08
Podcast: @insidethefounderpodcast_
Jenny Burnham: @socialsqueeze.co
Personal development and doing the mindset work is something I have intentionally been adding into my days. And Growthday has been a big part of it, with DAILY audios from Brendan Burchard, a place to journal, score myself on how I showed up in the week and suggestions on how I can improve for the next. If you're looking to bring more of that into your (growth) day, take a look here: https://www.growthday.com/?via=priyap