Social media and digital marketing can feel overwhelming, especially when you’re the face of your business. In this episode, Kara talks with Alexandra Generales, Founder of Little Social Co., about building a boutique agency that supports creatives, artists, and interior designers with marketing strategies that actually reflect who they are. They discuss how Alexandra went from underpaid freelancer to leading a thriving agency, why boundaries matter in client relationships, and how to market yourself even if you hate being on camera.

This is a conversation about redefining what power looks like in business, what to prioritize as a creative entrepreneur, and how to find freedom without burning out.

Chapters:

(00:00:00) Becoming an Entrepreneur: From Friendship Bracelets to a Boutique Agency

(00:04:00) Career Beginnings in Fashion and the Pivot to Freelance

(00:06:30) Starting a Marketing Business With Zero Backup Plan

(00:08:00) Serving Interior Designers, Architects, and Artists With Empathy

(00:10:00) Taking Time Off and Scaling With Boundaries and Systems

(00:13:00) Strategy First: Why Instagram Isn’t Enough for Business Growth

(00:15:30) Common Marketing Mistakes and What Actually Converts

(00:17:00) Your Digital Presence Should Match Your Personality

(00:19:00) Content Creation Mindset: Letting Go of Perfection

(00:21:00) When Clients Aren’t Ready for Marketing Support

(00:22:00) Building from Scratch: Brand Identity and Business Naming

(00:24:00) Separating Self-Worth From Likes and Follows

(00:26:00) Redefining Powerful: Leading With Quiet Confidence

(00:28:00) What It Means to Be a Powerful Lady in Business

(00:30:00) Advice for New Boutique Marketing Agency Founders

(00:35:00) Prioritizing Health, Rest, and Hobbies as an Entrepreneur

(00:37:00) Finding Clients You Love and Believing in Their Dreams

The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms.

Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think.

Explore more at thepowerfulladies.com and karaduffy.com.

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