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You’re Not Too Expensive... You’re Just Not Worth It (Yet)
A lot of brands think they have a pricing problem, when what they actually have is a value perception problem.
In this episode of Full Fat Marketing, Leonora breaks down why customers push back on price, what makes something feel worth paying more for, and why charging premium only works when the rest of the brand is doing its job.
If you’ve ever felt frustrated that people will not pay your prices, this episode will show you why price is rarely judged in isolation and what actually makes a brand feel worth it.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
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By Leonora BrebnerA lot of brands think they have a pricing problem, when what they actually have is a value perception problem.
In this episode of Full Fat Marketing, Leonora breaks down why customers push back on price, what makes something feel worth paying more for, and why charging premium only works when the rest of the brand is doing its job.
If you’ve ever felt frustrated that people will not pay your prices, this episode will show you why price is rarely judged in isolation and what actually makes a brand feel worth it.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.