If you've ever heard the maxim or advice that "practice makes perfect" ... well that advice kinda sucks!

What often happens - in life, business, my golf swing - is that practice just grooves our BAD habits. We need to improve our starting points, our intentions, and purposes so we can practice the right things.

In marketing  we tend to jump right into tactics and tools  and working on those things first because it feels productive. It's great to create things in Canva, schedule posts to Facebook or Instagram, plan out and email series. And none of those are bad! Not at all.

But there's no magic formula that says X number of posts, Reels, or emails automatically equals purchases, bookings, or referrals.

AND ... if we skipped a step and didn't get super clear about our audience, their true needs and wants, and our message .... then no amount of posting, publishing, sending etc is gonna fix things.

Where do we start in marketing? We need to start with being able to really, truly answer the "So What?!" or "why should I care?" that is going through our prospective customers' minds. Here's your help on how to Start Here and get through "so what" to a "so that ...." that matters.

Let me ask you something:

Are you running your business like a marathon… or white-knuckling, and panic-sprinting  this week? Frantic because you haven’t posted in two weeks?

This episode comes from a live chat I did with a group of coaches, consultant, course creators in my month-long marketing event—but the message hits home for every smart solopreneur I know.

Because I believe - I KNOW - that truly sustainable marketing doesn’t come from adrenaline and hustle. 

It comes from rhythm, rest, and a strategy that actually fits your pace.

So if you’ve been crash batching, ghosting your audience, or just stuck in a spiral of “shoulds”—

Take  this as your rest stop or beverage break. 

Let’s use this sports analogy to talk about what it's often like for soloprenerus, and to break the wild sprinting and panic posting. And what it really takes to build marketing momentum that lasts.

The You're Overthinking Marketing slow-roll, podcasting re-entry!

Right after launching OM, life hit super hard and I lost my voice - my way in content and business. I'm not alone - I know it's happened for many other smart folks. But now is the time for me to walk my talk in terms of business and content marketing.

Remember that old McDonald's jingle?! Well, Your Voice is your special sauce in your marketing. You need to bring that flavor to everything you do.

This comes originally from an inspirational chat available only to participants in my 30-day content creation event - but it was too good, and too timely, to keep it stashed away. What better way to start the re-entry to podcasting.

Solopreneur pals we need to stop looking for the Staples Easy Button and to also stop with all the perfectionism. Done beats perfect every time. But how can we embrace the concept of 'good enough' and done in our content? To stop tweaking our home pages, sales pages, emails, and every design in Canva? Did you know there's science and even a Nobel prize behind 'good enough'?! Let me give you 4 ways we can embrace 'good enough' and actually get out there in front of our right-for-us clients. Plus a few tips on how to better use deadlines to really work and get that stuff DONE.

There are times - good, bad, and ugly - when life intrudes on business and it's hard to think, let alone create content. Should we even be creating content, running a workshop, having a flash sale? There's no single answer there. But at some point as solopreneurs, as business owners, we will need to deal with the moments when it's beyond overthinking, and we just can't think at all.

What do we do now and next? Some big picture, general tips plus 4 concrete content tips as you build up an emergency marketing kit to get you through those patches so you take care of yourself and don't disappear.

Solopreneurs, do you ever hear that voice in your head saying "but I've said it all already ... what now?" and you thought your were out of content ideas? You didn't mean to disappear or ghost your audience, but it happened. Or you worried about boring people by talking about X, Y, Z AGAIN?

Let me give you 3 reasons you DO want to put yourself on repeat and how that helps avoid the burnout blahs!  Also stick around for an example for a parenting coach on evergreen topics.

Two of the common comments I see and questions I get in my communities, from my members, in other groups of solopreneurs are:  OMG I don’t even know what to write/send … and so I didn’t. OR … but I already talked about my course, planner, bedtime rituals, communication tips, email subjects … 

Yeah, you probably did talk about those things. AND you need to do it again.

Brief overview of what is Evergreen Content?

3 Reasons to Put Yourself on Repeat in Your Content :

1. Someone new is always joining your audience
2. Your people weren’t paying close attention before
3. Your people have evolved - they aren't in the same place they were

An example from a longtime client and mastermind member of mine on an ongoing, Evergreen content pillar - and how it can turn into several related core content areas.

Plus more examples of evergreen topics for someone in the parenting niche.

A big way to stop the content burn out and blahs? Strategically and easily repurpose your core content. For step-by-step instructions, tips and a checklist on how to repurpose content across a variety of content types and formats - go check out my Mighty Content Checklists package to help you get it done.

Stop overthinking, it's not only OK but necessary to repeat your core content topics AND your evergreen offers. Put yourself on Repeat, hit Stop on Overthinking.

 Welcome to You're Overthinking Marketing!

I hate to break it to you, but chances are really high that you are overthinking some - or ALL- aspects of marketing. But help is here!

I'm Jennifer Burke, a marketing coach and in my nearly 30 years of experience in business, research, marketing and running my own business I now see 4 core areas we tend to overthink and get stuck in around our online businesses and marketing.I'll spell out these 4 areas for you - maybe you see yourself in one of these spots right now?

Plus I’ll tell you the #1 thing reason I see smart coaches, consultants and others falling into the overthinking spiral.

4 Core Areas I see smart coaches, consultants, authors, course creators, and service business pros spiraling, getting stuck and overthinking:

1) Overthinking Content Creation

2)Overthinking the tech or tools

3)Overthinking the systems or strategies

4)Overthinking their mindset around marketing

They influence all aspects of our business and additional episodes of You're Overthinking Marketing will touch on aspects of each area and how we can stop spinning our wheels, stress less, and see more business success.

The good news is that today being imperfect, maybe a little bit messier in our marketing, being 100% ourselves the solution to the overwhelm and overthinking, and even desirable by our right-for-us clients and customers.

Want to start making smarter, cost effective, GREAT choices in your online business? Get my tips and GREAT choices workbook for free at www.mightymarketingmojo.com/GREAT.

Solopreneurs and online business owners, welcome to a friendly chat with a No B.S. vibe as experienced business, research, and marketing pro Jennifer Burke. In this new podcast she serves up hot takes, valuable tips and insights from hard-earned experience plus smart advice from business pals on all aspects of marketing in today's content- driven world.

There's a lot of conflicting advice out there around email, social media, courses, personas, websites, AI, copy, tools and every other bit under the marketing umbrella. How is a coach, author, consultant, or service-based business pro supposed to keep up or make sense of it all? You can't! And you end up overthinking marketing.

Jennifer introduces what's to come in You're Overthinking Marketing and lets you know you're not alone and we CAN do this.