In this episode of Runnah, I’m really excited to sit down with Lindsay Housman, the founder and CEO of Hettas — a Canadian performance footwear brand based in Vancouver that’s on a mission to redefine how athletic shoes are made for women.

Lindsay started Hettas in 2023 from her own experience with foot pain and frustration. She kept running into the same problem many of us know too well: footwear that should work but doesn’t — not because of lack of effort or willpower, but because it was never designed with women’s anatomy and real movement in mind. What followed was deep research, intentional design, and a brand built around evidence, experience, and honest insight.

We talk about:

• Why women’s foot anatomy deserves its own performance research

• How Hettas shoes are engineered differently

• Lindsay’s personal running and pain-to-purpose journey

• What it means to create gear that respects variation, comfort, and performance

• How community feedback and science are shaping the future of footwear

This conversation isn’t just about shoes — it’s about seeing a gap and deciding that enough is enough. If you’ve ever felt like your gear wasn’t made for you, or you’ve dealt with foot pain that doesn’t seem to match your effort, this episode will feel like a deep exhale.

Learn more about Hettas:
https://hettas.com/

As always, Runnah is about real runners, real bodies, and the people and tools that help us stay in the sport we love — on our own terms.

📧 Contact the show: [email protected]