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You’re Still Sending Listeners to Social Media?
Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?”
https://radioink.com/2024/07/18/gary-berkowitz-did-your-radio-station-pass-saturdays-test/
The article focused on how many stations failed to mention the biggest news story of the previous Saturday when former President Trump was nearly assassinated. Regardless of your format, every station should be prepared to jump on the air to inform our listeners of such a big new event.
For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/youre-still-sending-listeners-to-social-media.
In the article, Steve Granato at Renda Media shared a great list of things every station should do…
1. Establish a relationship with a local TV station.
2. The PD or Operations Manager should subscribe to all news sources with notification enabled. This includes the traditional networks (ABC, NBC, CBS), local TV, Cable news (CNN, Fox etc.) and your local newspaper. This way, when something happens, you will know quickly.
3. Download a recording program on your phone in case you are not at the station when this happens. Minutes matter here.
4. Have access to the station’s computers pre-set up and ready to go on your phone. A simple, quick message about what happened is all you need to be effective. The goal here is to inform your listenership, not get in-depth with the story.
5. Be prepared to direct listeners to social media for more updates. Then keep it updated with developments.
Number 5 really stood out to me. Why send people listening to the radio station to your social media? Once they get there, it’s a simple thumb swipe for them to leave your circle and go somewhere else.
It is essential to maintain a social media presence and be everywhere your listeners are, but social media should aim to attract followers to your station website. Increased visitors will help your SEO, making it more visible in search results. They will also build your numbers to show potential advertisers who want to advertise there.
Updating your social media might be easy. However, managers should know that just because your station has 75,000 followers, it doesn’t mean all 75,000 will see everything you post. Only a very small fraction of those followers will see anything you post unless you pay for more exposure.
Number 5 in this list should have been “Be prepared to direct listeners to your station website and social media with links to your station website. Then keep them both updated, always directing visitors to the website.”
I would also add a Facebook live element since it alerts more of your followers immediately that you are live. Otherwise, Facebook’s algorithm will determine how many (if any) of your followers see that post you’re making.
Is your station lacking a website that encourages visitors to stay engaged with you longer? We’d love to help you with that? Reach out to us at https://www.skyrocketradio.com.
View all episodes
By Jim Sherwood
5
11 ratings
Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?”
https://radioink.com/2024/07/18/gary-berkowitz-did-your-radio-station-pass-saturdays-test/
The article focused on how many stations failed to mention the biggest news story of the previous Saturday when former President Trump was nearly assassinated. Regardless of your format, every station should be prepared to jump on the air to inform our listeners of such a big new event.
For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/youre-still-sending-listeners-to-social-media.
In the article, Steve Granato at Renda Media shared a great list of things every station should do…
1. Establish a relationship with a local TV station.
2. The PD or Operations Manager should subscribe to all news sources with notification enabled. This includes the traditional networks (ABC, NBC, CBS), local TV, Cable news (CNN, Fox etc.) and your local newspaper. This way, when something happens, you will know quickly.
3. Download a recording program on your phone in case you are not at the station when this happens. Minutes matter here.
4. Have access to the station’s computers pre-set up and ready to go on your phone. A simple, quick message about what happened is all you need to be effective. The goal here is to inform your listenership, not get in-depth with the story.
5. Be prepared to direct listeners to social media for more updates. Then keep it updated with developments.
Number 5 really stood out to me. Why send people listening to the radio station to your social media? Once they get there, it’s a simple thumb swipe for them to leave your circle and go somewhere else.
It is essential to maintain a social media presence and be everywhere your listeners are, but social media should aim to attract followers to your station website. Increased visitors will help your SEO, making it more visible in search results. They will also build your numbers to show potential advertisers who want to advertise there.
Updating your social media might be easy. However, managers should know that just because your station has 75,000 followers, it doesn’t mean all 75,000 will see everything you post. Only a very small fraction of those followers will see anything you post unless you pay for more exposure.
Number 5 in this list should have been “Be prepared to direct listeners to your station website and social media with links to your station website. Then keep them both updated, always directing visitors to the website.”
I would also add a Facebook live element since it alerts more of your followers immediately that you are live. Otherwise, Facebook’s algorithm will determine how many (if any) of your followers see that post you’re making.
Is your station lacking a website that encourages visitors to stay engaged with you longer? We’d love to help you with that? Reach out to us at https://www.skyrocketradio.com.