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In this episode, I outline the importance of creating your full brand identity when you start your business. This is so you don't end up after a few years with a brand that is inconsistent across all your marketing collateral.

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In this episode, I discuss the importance of understanding your customer's motivation for responding to an ad you place on LinkedIn.I'll go through:what you shouldn't advertise forwhy knowing you have a great product isn't enoughwhy asking people to engage with you without dangling a juicy carrot won't workwords that you should avoid at all costs

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In this episode, I interview a young serial entrepreneur, Caleb Sim, founder of Genia and an SEO expert.You'll learn:the mindset you need to get a business goinghow to start a business while you are working or studyingthe pitfalls to avoid in building trust with clients and protecting your reputationthe importance of being able to delivera typical day in a life of an entrepreneur and why those feelings you feel are completely normal

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In this episode, I interview Annelise Worn, CEO, business strategist, marketing mentor, speaker and mother of 3. Annelise discusses the dos and don'ts of running facebook ads. You can find out more about Annelise at anneliseworn.com or visit her on Instagram at @annelise.worn

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In this episode, I interview Eleanor Fong, a purpose and life coach, helping heart-centred people on the path to giving their unique gifts to the world. I discuss with Eleanor:the importance of setting your intentiontrusting the process and accepting what it revealsunderstanding that things are meant to beknowing that your life's purpose will present when you are readythe fact that you have it all within you already and you just need guidance to bring it out

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In this episode, I interview lifestyle entrepreneur Mark Kumar from New York. In this episode, Mark outlines the key must haves for any website and details the pitfalls to avoid when creating yours.After listening to what Mark has to share with you, if you want more, simple visit www.markkumar.comComplete his contact form and let him know you found him through my podcast and you'll get a FREE 1/2 hour session with Mark!

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In this episode, I give some tips on creating a work space that will have you working more productively, whether you are working from home or in your office.I recently moved my work space around and it completely changed my energy and my motivation to work. Now that I've changed it back again, my energy and motivation are back to normal and I can work so much better.

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In episode 11, I talk with Aseem Giri, the founder of ACHiEVE podcast, which focuses on entrepreneurs and professionals who have faced adversity and overcome obstacles, often following a non-linear path. Aseem walks us through the importance of health so we can operate our businesses and gives some simple yet powerful tips to managing stress so you can focus on the tasks that will move your business forward.

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In episode 10, I interview Effie Moss a marketing consultant from the UK who specialises in building engaging communities for her clients.

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In episode 9, I talk about something we don't often think about when marketing our products and services - how well we will be understood.