Everyone’s talking about AI, but let’s be real—most of you are using it all wrong. In this episode, I break down why your AI-generated content looks like everyone else’s and why it’s failing to connect with your audience. With a mix of humor (as much as a German can do that) and media communication theory, I’ll show you how to stop being lazy and start making AI work for you—not against you. It’s time to level up your AI game and stand out from the noise. Ready to stop being basic? Let’s go.