Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.

Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.

What You’ll Learn in This Episode:
✅ The biggest mistakes businesses make when investing in PR
✅ Why a strong brand identity is crucial before launching PR efforts
✅ How to tell if your company has newsworthy content
✅ The role of operational readiness in PR success
✅ Why PR isn’t just about media hits—it’s about long-term impact

Resources & Links:

Connect with Whitney on Instagram

Connect with Whitney on LinkedIn

True Story Website

TheWhitneyLee.com