Yours, Digitally! | A Digital Personalisation Podcast

In this episode, Xeno's co-founder, Ayushmaan Kapoor is joined by Mr. Nazif Tejani who has been leading the CRM & Customer Lifecycle Marketing space in Retail for over 10+ years and has led the CRM initiative for brands like House of Anita Dongre, Trent Hypermarket & Flipkart. He is currently heading CRM for Bestseller India across brands Vera Moda, Only, Jack & Jones and Selected under their portfolio

In this episode, you will discover insights on how retailers need to rethink and realign their CRM strategies to tackle the impact of COVID-19. 

This podcast episode aims to the insightful discussion around the following topics:

1. What is going to be the role of CRM to tackle the impact of COVID?

2. How would you go about looking into this?

3. How can you approach acquiring new customers using a CRM database?

4. The emergence of new digital channels in marketing.

5. Evolution of organizational structure to change when the brands may have to merge the KPIs of offline store & eCommerce stores.

6. How do brands need to restructure their loyalty programs to be more relevant to the customers?

To learn more, visit - xeno.in/podcast

In this episode, Xeno's co-founder, Ayushmaan Kapoor is joined by Jitendranath Patri who is a former CMO at Future Retail Group as they discuss How apparel brands need to redefine their marketing strategy in the new world of COVID-19

The podcast aims to provide retail brand owners an over the cloud view of all the possibilities and opportunities ready to be leveraged in a post-COVID-19 world.

This podcast episode aims to answer the following questions as follows:

1. How do apparel brands need to redefine their marketing strategies?

2. What will be the changes visible in the near future related to user behaviour?

3. What challenges will the apparel industry face in the near future?

4. How should brands need to re-allocate their marketing budgets?

5. Which online mediums of promotion should a brand focus on?

In this episode of “Yours, Digitally”, Pranav Ahuja is joined by Abhinav Agrawal, Manager, CRM Marketing and Loyalty at Yum Brands (Pizza Hut India) to discuss how CRM has transformed from segmentation to Personalisation at Scale. Listen as Abhinav talks about his journey of going from working as an Agency professional to handling CRM for Pizza Hut India. The discussion between Pranav and Abhinav delves deep to answer the questions as follows: 

1. How the CRM industry has changed in the past 9 years?

2. How digital platforms observed exponential growth after the launch of Reliance’s Jio Network?

3. How the growth of digital platforms resulted in 

4. In what ways CRM based Marketing has shifted from segmentation to personalisation?

5. How large brands should be looking at their CRM Strategy?

6. Why customers don’t always behave the way brands intend them to?

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.

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