<p>Why would a luxury brand spend millions just to give samples away? In this episode, we break down the strategy behind La Mer’s bold “Youth Never Goes Dark” campaign.</p>

Why would a luxury brand spend millions just to give samples away? In this episode, we break down the strategy behind La Mer’s bold “Youth Never Goes Dark” campaign.

“Youth Never Goes Dark”

<p>The 24/7 Bar is an always-open space for young marketers to slow down, share stories, and make sense of the fast-moving world of marketing. Through deep dives into brand campaigns, candid career conversations, and personal reflections, the podcast offers both insight and connection. Whether you’re a student preparing to enter the field or an early-career marketer navigating your first steps, this is where you’ll find clarity, inspiration, and community—anytime you need it.</p>

Business

Marketing

Careers

The 24/7 Bar is an always-open space for young marketers to slow down, share stories, and make sense of the fast-moving world of marketing. Through deep dives into brand campaigns, candid career conversations, and personal reflections, the podcast offers both insight and connection. Whether you’re a student preparing to enter the field or an early-career marketer navigating your first steps, this is where you’ll find clarity, inspiration, and community—anytime you need it.

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“Youth Never Goes Dark”

“Youth Never Goes Dark”