Why would a luxury brand spend millions just to give samples away? In this episode, we break down the strategy behind La Mer’s bold “Youth Never Goes Dark” campaign.

The 24/7 Bar is a quiet corner for young marketers to unwind, slow down, and hear real stories from the industry.

Hosted by Vivi, this podcast explores early-career choices, unexpected pivots, and the lessons behind campaigns, jobs, and life changes.

Sometimes it’s a solo reflection; sometimes it’s honest conversations with friends who’ve taken different paths.

If you’re figuring out your direction in marketing, pull up a chair.

The bar never closes.