The Outwrite Podcast

YouTube AI Enforces Age-Restrictions to More Inappropriate Videos


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Welcome to "The Outwrite Podcast". This article is published on www.theoutwrite.com by Varun Singh Rajput.

YouTube expands the usage of machine learning to highlight more videos that inappropriate or may require age-restrictions. The company has used Artificial Intelligence-powered technology in past to down extremism violent, hate speech videos.

The automated process of labelling age restriction will flag way more videos than a YouTube human team who used to regulate it till now. YouTube has faced a lot of criticism for not being a safe platform for kids due to the loopholes in age restrictions policy regulatory. It has also been penalized with a record $170 million penalty for collecting Kids data without notifying parents in any form. YouTube Kids catered some of the challenges though, but much more efforts required to make it safer.

YouTube is the biggest video online platform with 2 billion-plus monthly users. It’s impossible to check the compliance of each video manually, hence executives decided to apply machine learning to enforce regulation of age-restriction content. However, the company also acknowledges more errors while judging the content as technology is not mature enough to give us 100% filtration.

YouTube said, “Today, our Trust & Safety team applies age-restrictions when, in the course of reviewing content, they encounter a video that isn’t appropriate for viewers under 18. Going forward, we will build on our approach of using machine learning to detect content for review, by developing and adapting our technology to help us automatically apply age-restrictions."

One of the challenges was YouTube videos embedded on 3rd party websites which could surpass the age-restriction and available for kids less than 13 years. However, as a moderation, these videos would be redirected to YouTube to sign in and verify the age before being accessible.

In the recent blog, YouTube posted, “Going forward, we will build on our approach of using machine learning to detect content for review, by developing and adapting our technology to help us automatically apply age-restrictions. Uploaders can appeal the decision if they believe it was incorrectly applied. For creators in the YouTube Partner Program, we expect these automated age-restrictions to have little to no impact on revenue, as most of these videos also violate our advertiser-friendly guidelines and therefore have limited or no ads.”

YouTube has also indicated the regulations extend including a few additional steps of the age verification process in the’s European Union’s Audiovisual Media Services Directive (AVMSD). The Company stated, “As part of this process some European users may be asked to provide additional proof of age when attempting to watch mature content. If our systems are unable to establish that a viewer is above the age of 18, we will request that they provide a valid ID or credit card to verify their age. We’ve built our age-verification process in keeping with Google’s Privacy and Security Principles.”

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The Outwrite PodcastBy Varun Singh Rajput

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