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YouTube and Google Analytics
YouTube And Google Analytics: Working Together
This week in Youtubular Conversations I look at how Google Analytics can be used to learn about visitors from YouTube. I wanted to talk about paid YouTube ads but failed. My research lead a story about organic traffic from YouTube and understanding its value. This episode is also a gate-way to semi-advanced Google Analytics.
Google Analytics is NOT Scary, it’s FUN
Communicating With A Goal
Today professional communicators are being ask to provide qualified leads, and even sell products. That means directing folks to a web site, not once but multiple times. Even on a community or not-for-profit site where education and outreach is “the product,” it’s likely that folks who come more then once, are more likely to be activated, engaged, educated and inspired.
YouTube Is A Major Component Of Attracting Visitors Who Will Visit Again and Again – A Goal For Most Brands
P in PESO
Communicators need to amplify their storytelling with paid media. I wanted to compare YouTube Ads and AdWord Ads; they are very different in nature.
Google Searches vs. YouTube Searches
AdWords are triggered by searches that are often questing for answers that have a tangible immediacy like “restaurants near me open now,” “where can I eat Italian near me?,” “best laptop under $500,” or “computer store near me open after 8pm”). In-Market searches indicate folks are close to making a purchase decision, or semantically indicate a purchase decision has been made, and they are looking at where to buy it “where can I buy an Samsung Chromebook model XE513C24-K01US .” Ad buyers track users through there entire series of queries and pay a premium to reach folks “ready to buy.”
YouTube is considered the world’s second largest search engine, regular visitors to YouTube may rarely search. Regulars are often subscribed to specific channels and the user interface (UI) floats episodes from subscribed shows to the surface, along with curated selections based on user interests, and general trends.
YouTube is The World’s Second Largest Search Engine
Different Search Type
Those who are searching on YouTube are not likely to be “ready to buy.” They search early in the information research stage, or even after a purchase. A Google Millard Brown study found folks 64% of folks search YouTube regarding electronics both a week before and a week after purchase. Other searches may have nothing to do with purchasing like those looking for a rant, review, to hear a story, seeking new skills, or general education (5 Ways A Car Wash Will Destroy Your Car, or How can I make a fence without cement).
Paid YouTube
I’ve bought ads that run on YouTube direct from Google and through 3rd parties. But I was looking for some data I could share with you for this episode. As I noted above I failed. If you have data that can be publicly shared. I love to hear from you [email protected].
TGMT: Cheap Trinkets and $300 Learning Thermostats
The Google Merchandise Store (TGMS)
Google runs paid ads to drive some traffic to their merchandise store ($3k in 2016) and they make the data available through Google Analytics. This is a real store that in 2016 sold ~ 2.
View all episodes
YouTube And Google Analytics: Working Together
This week in Youtubular Conversations I look at how Google Analytics can be used to learn about visitors from YouTube. I wanted to talk about paid YouTube ads but failed. My research lead a story about organic traffic from YouTube and understanding its value. This episode is also a gate-way to semi-advanced Google Analytics.
Google Analytics is NOT Scary, it’s FUN
Communicating With A Goal
Today professional communicators are being ask to provide qualified leads, and even sell products. That means directing folks to a web site, not once but multiple times. Even on a community or not-for-profit site where education and outreach is “the product,” it’s likely that folks who come more then once, are more likely to be activated, engaged, educated and inspired.
YouTube Is A Major Component Of Attracting Visitors Who Will Visit Again and Again – A Goal For Most Brands
P in PESO
Communicators need to amplify their storytelling with paid media. I wanted to compare YouTube Ads and AdWord Ads; they are very different in nature.
Google Searches vs. YouTube Searches
AdWords are triggered by searches that are often questing for answers that have a tangible immediacy like “restaurants near me open now,” “where can I eat Italian near me?,” “best laptop under $500,” or “computer store near me open after 8pm”). In-Market searches indicate folks are close to making a purchase decision, or semantically indicate a purchase decision has been made, and they are looking at where to buy it “where can I buy an Samsung Chromebook model XE513C24-K01US .” Ad buyers track users through there entire series of queries and pay a premium to reach folks “ready to buy.”
YouTube is considered the world’s second largest search engine, regular visitors to YouTube may rarely search. Regulars are often subscribed to specific channels and the user interface (UI) floats episodes from subscribed shows to the surface, along with curated selections based on user interests, and general trends.
YouTube is The World’s Second Largest Search Engine
Different Search Type
Those who are searching on YouTube are not likely to be “ready to buy.” They search early in the information research stage, or even after a purchase. A Google Millard Brown study found folks 64% of folks search YouTube regarding electronics both a week before and a week after purchase. Other searches may have nothing to do with purchasing like those looking for a rant, review, to hear a story, seeking new skills, or general education (5 Ways A Car Wash Will Destroy Your Car, or How can I make a fence without cement).
Paid YouTube
I’ve bought ads that run on YouTube direct from Google and through 3rd parties. But I was looking for some data I could share with you for this episode. As I noted above I failed. If you have data that can be publicly shared. I love to hear from you [email protected].
TGMT: Cheap Trinkets and $300 Learning Thermostats
The Google Merchandise Store (TGMS)
Google runs paid ads to drive some traffic to their merchandise store ($3k in 2016) and they make the data available through Google Analytics. This is a real store that in 2016 sold ~ 2.