Let’s talk about YouTube.

Jessica is an online business coach for coaches, specializing in social media and YouTube for traffic. Jessica used to be in door-to-door sales, selling alarm systems. Even though she made good money, she felt trapped and felt like she needed something more. The first thing she searched on YouTube was “how to make money online.” She eventually started teaching about eCommerce, and her first YouTube video went viral, but she still was unhappy and felt inauthentic. She bought a one-way ticket to Indonesia, and started her coaching business with everything she learned along the way. She has scaled to multiple six-figures and counting.

When choosing a platform as an entrepreneur, first you must identify your zone of genius. In this episode, we talk about all things YouTube, and how you can optimize your YouTube channel and funnel clients into your business.

Here are a few key takeaways from the episode:

• Why YouTube for the entrepreneur? Most people aren’t born being good on camera, but it’s a skill you can develop. The search engine is designed to put you in front of people who are actively searching for the problem that you can solve.
• Repurposing. Having a well thought-out content strategy across all your platforms is important. YouTube videos can be easily repurposed into weeks worth of content. 
• How to optimize your YouTube videos: titles, keywords (high search volume, low competition), thumbnails, and video descriptions.

Connect with Jess:

instagram: @jessmoore.co