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YouTube Lost Major Advertisers Over Content
Why Can’t YouTube Block Dangerous Content?
“YouTube receives 400 hours of new video every minute,” Ronan Harris (MANAGING DIRECTOR, GOOGLE U.K.).
The volume of video that YouTube needs to process and categorize is hard to imagine. In 1 hour, 24,000 hours of video are uploaded; that’s over 4 million hours a week.
Major Loss
YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond. The loss was reported by a number of major media outlets including CNN and The Times (of London).
Limiting Creators
The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adhered to – if YouTubers want to earn monetization for their episodes.
Discussion
I talk about this in depth this week. Including a detailed review of how ads can be restricted within Google’s and YouTube’s ad buying system.
Here are some of the details about how YouTube/Google allows for targeting and exclusion in Display and Video ads.
Targeting and Exclusion
Blog & Community Posts
Feedback
Your feedback on this or any episode of Youtubular Conversations is welcome. Please message me on Twitter @hhawk or post on the FIR Facebook Group, or message me through this blog.
— Harry Hawk
The post YouTube Lost Major Advertisers Over Content appeared first on FIR Podcast Network.
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Why Can’t YouTube Block Dangerous Content?
“YouTube receives 400 hours of new video every minute,” Ronan Harris (MANAGING DIRECTOR, GOOGLE U.K.).
The volume of video that YouTube needs to process and categorize is hard to imagine. In 1 hour, 24,000 hours of video are uploaded; that’s over 4 million hours a week.
Major Loss
YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond. The loss was reported by a number of major media outlets including CNN and The Times (of London).
Limiting Creators
The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adhered to – if YouTubers want to earn monetization for their episodes.
Discussion
I talk about this in depth this week. Including a detailed review of how ads can be restricted within Google’s and YouTube’s ad buying system.
Here are some of the details about how YouTube/Google allows for targeting and exclusion in Display and Video ads.
Targeting and Exclusion
Blog & Community Posts
Feedback
Your feedback on this or any episode of Youtubular Conversations is welcome. Please message me on Twitter @hhawk or post on the FIR Facebook Group, or message me through this blog.
— Harry Hawk
The post YouTube Lost Major Advertisers Over Content appeared first on FIR Podcast Network.