I’m thrilled to share this week’s conversation with the incredibly creative Emma Brassfield of Studio 7t7. Emma’s career began in costume and special effects, working on blockbuster films like Harry Potter, Batman Begins, and Star Wars (yes, she made Chewbacca’s costume!). But when the demanding film industry no longer aligned with family life, she carved out a new path—turning her love of textiles into a thriving online business. Emma now designs bag patterns, runs a membership and subscription box, and has built a vibrant YouTube channel that reached monetization in just six months. In this episode, she opens up about the realities of building an online business, why she restructured her membership to avoid burnout, and how she uses YouTube, email, and community to create sustainable income and freedom on her own terms.

If you’ve ever wondered how to blend creativity with entrepreneurship—or how to grow an audience that truly supports you—Emma’s story is full of inspiration and practical wisdom.

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