Tom Martin outlines how to write titles and tags that take the top spot on the YouTube search engines. There’s a lot of gurus out there with cool ideas but Tom Martin works with the facts.

B E C O M E  A  B O V  I N S I D E R:

   http://thebusinessofvideopodcast.com/

S H O W  S P O N S O R:

   http://tubertools.com/

WHAT DOES NOT WORK FOR YOUTUBE OPTIMISATION?

Never mislead people with your title, tags, or thumbnail for discovery.

Do not promise something you cannot or do not deliver.

WHAT TACTICS DO WORK?

Make sure you do the basics correctly.

Make sure you are consistent with your content's metadata.

Keep a handful of tags the same that go along with your brand.

With all the competition, that consistency will help you in search and will grow a relationship with those searching for you.

Hashtags are not that important on YouTube.

For long channel names, you could abbreviate it to shorten it.

The key words are really more for the algorithm.

Put your most important words first.

The title needs to be SHAREABLE!

If you cannot sum up and come up with a sharp short title for your video, you need to work out the point of your video more.

People love "How to" videos and list like "The Top 5 Ways..."

WHAT IS THE OPTIZIMATION CHECKLIST?

Is it something people want?

Is it something people will share it? Is it funny, crazy, really smart?

Have a really shareable title.

Make sure your title, thumbnail, and video all contribute to the same story.

Have a description that is keyword rich and tags that are relevant.

Get your videos transcribed.

Hacks will just mislead your audience and hurt the retention rate. Just don't look for them.

You can look at your analytics and realize your video is different than the way you originally optimized for.

Take that data and rework your metadata.

You are looking to make credible videos, not looking to create a hit video! Although some may become hits.

When it comes to tags, do not make it too many or too little where people are turned off by it.