We say the young are talented and that their talents should be nurtured. But these days, nothing beats the power of public recognition as a form of nurturing up-and-coming talent.

But where do you start and who’s going to give you their 2-seconds worth of attention span in the world of 24-hour internet, mobile apps and limitless entertainment choices?

Well, the organisers of “YouTube to YouLIVE Sing-off” competition is trying to make a difference. Let’s hear how they are going try and change the game.

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