You’ve been there — waiting for a restaurant table long past the quoted time, convincing yourself it’s too late to leave because you’ve already waited this long. That same logic creeps into our product decisions, our projects, and even our careers. It’s called the sunk cost fallacy, and it quietly drains your resources, energy, and innovation.

In this episode of Beyond Product Management, Heather Miller unpacks how sunk costs show up in business and leadership — from the infamous Blockbuster vs. Netflix story to her own 11-year career chapter that taught her the hardest lesson about walking away.

You’ll learn:

• What the sunk cost fallacy really is — and how it sneaks into product and leadership decisions
• How to use Heather’s “Reset Question” to make clearer, more strategic choices
• Why “this is hard but worth it” isn’t the same as “we’ve gone too far to stop now”
• How to separate learning (which compounds) from investment (which is gone)
• Practical ways to build evaluation points into your projects and avoid emotional decision-making

If you’ve ever felt trapped by the time, money, or effort you’ve already put in — this one’s for you.

PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management.

Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations.

You can follow us for more daily content:

Instagram: @pdrmconsulting

LinkedIn: https://www.linkedin.com/company/pdrm-consulting

Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9