Last week, Instagram announced that Links on Stories would now be available to everyone. Previously, people with 10k plus followers had access to this functionality and others didn't. But this change means that follower number is no longer a barrier. But is it necessarily a good thing?

On this episode of the podcast, I talk about how the Link sticker can benefit brands, influencers and followers too, but I do also talk about the potential downside of links generally, and how to navigate around this.

I've had the ability to link from Stories for a good while now and while it is really handy in certain situations, I do think it's important to be aware of what these circumstances are and not overuse the sticker to the detriment of the content that you're creating and posting natively. But more about that in this episode!