Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for us to get out there, sell and be proud of it and to have other people in our audience genuinely believe that too.

What I cover in this episode:

• The importance of loving your brand for your audience to feel the same
• How being unaligned with your brand can impact your visuals, messaging, content and trust with your audience
• Why trust is so important in today’s day and age, where consumers are more smart and aware than ever before
• What to do next if you don’t feel absolutely obsessed with your brand

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

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