Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype.

00:40 What is Engagement?
03:13 Negative Engagement
12:31 Positive Emotions
14:46 Engagement by Archetype
15:47 Information
17:53 Entertainment
19:50 Connection
20:36 Search
21:59 Increasing Engagement
28:30 Adjusting Your Content