In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development. See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Yuhki, CPO of Figma on accelerating PLG with 'user love'

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

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Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more.

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy" rel="noopener noreferrer">McKinsey Product Academy</a> to find out more.&nbsp;

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Yuhki, CPO of Figma on accelerating PLG with 'user love'

Yuhki, CPO of Figma on accelerating PLG with 'user love'