In this episode of McKinsey on Building Products, host Rikki Singh and Sanjiva Weerawarana, CEO and CPO of WSO2, explore the journey of building a global product company from Sri Lanka. They discuss the challenges of entering international markets, the importance of not always doing exactly what customers ask for, and valuable insights on empowering teams, developing talent, and maintaining a competitive edge in the dynamic field of product management.

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In this episode of McKinsey on Building Products, host Rikki Singh and Zeynep Ozdemir, CMO at Atlassian, discuss the critical role of marketing in product-led growth (PLG). They explore the alignment between marketing and product teams, the interplay between PLG and sales-led growth (SLG), and insights on leveraging data, fostering innovation, and navigating market expansion to drive success in product management.

This conversation originally took place as part of the McKinsey Product Academy speaker series.

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In this episode of McKinsey on Building Products, host Rikki Singh and Tamar Yehoshua, President of Product and Technology at Glean, delve into the evolving landscape of product leadership in the age of AI. They discuss the pivotal role of customer obsession, the challenges of integrating AI into product management, and strategies for leveraging AI to enhance productivity and innovation.

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In this episode of McKinsey on Building Products, host Rikki Singh and Arnab Bose, Chief Product Officer, Okta Platform, discuss the transformative impact of AI on cybersecurity and identity management. They explore the challenges of adopting AI in security solutions, the importance of a robust strategy for identity management, and how organizations can safely adopt AI agents.

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In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.

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In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.

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In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

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In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data.

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In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth.

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In this episode of McKinsey on Building Products, join Inbal Shani, Chief Product Officer at Twilio, and host Rikki Singh for an insightful discussion on maturing product leadership during the AI era. Together, they discuss the importance of adopting a cross-functional mindset, centering product development around customer value, and enabling change management.

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