If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them.
Lots.
Including me, my two creative partners at Campbell Doyle Dye and dozens of friends. 
Psychologists say we seek qualities in a partner we don't have ourselves.
To create more complete children.
So right brainers, who come up with the theories, need left brainers to help turn them into reality.
Yvonne Chalkley has turned more crazy, impossible, can’t-be-done theories into reality than anyone.
After watching her ads, you could be forgiven for thinking each came with a blank cheque for production and a guarantee that the creatives had final sign off.
Obviously, neither were true.
How you navigate between the differing demands from the client, agency, film production company and creative team I don't know.
Don’t compromise and the script may not get made.
Compromise too much and the script and it may not be worth making.
And here’s the really weird, spooky thing - I can’t find anyone who’s ever heard Yvonne raise her voice.
Or say no.
I asked her to explain.
(She said ‘yes’, obvs.)

This is the first episode edited by Parv - thanks Parv! 
(What were the other guests- chopped liver?)