Zach Selch has worked all over the world and brings his philosophy of helping people be the best they can to the podcast, where he shares ideas for winning mindshare and becoming stickier with customers. Has his approach been brutal in the past? You decide.

Key insights include:

• Don't screw people
• Rent trust
• It's ok to manipulate

Connect with Zach on Linkedin, and with your host Fred Copestake at https://linktr.ee/fredcopestake.