Zack Honarvar is the founder of One Day Entertainment, the team that manages Yes Theory, a talented group of content creators who believe that life can be as authentic and fulfilling as you wish if you seek discomfort.

Since Zack joined Yes Theory as their manager, they’ve grown their YouTube channel from 100,000 subscribers to 3.5 million, bungee jumped with Will Smith for his 50th birthday, and spent 4 days in Poland with Wim Hof learning his method to becoming superhuman by training the mind, among other challenges.

On the last episode, Pat & Posh sat down with Zack to hear about his upbringing and how he met Yes Theory, ultimately leading to him managing the team full time.

In this segment, Zack shares his thoughts on the current state of the content space and what the future looks like. He also talks about how the biggest brands approach content, trends to look out for, and why you should have your eyes on new, emerging platforms to cut through the noise.

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