At This Time ... Zainab Ali breaks down fresh survey data on what really drives teachers’ decisions — and spoiler alert: it’s not flashy perks. It’s the basics done well: fair pay, safety, coaching, stability, growth, and transparency.

But here’s the kicker — a surprising number of young teachers don’t even know what a charter school is. If educators can’t clearly see who you are or what you offer, they can’t choose you. This episode is a wake-up call for leaders to stop chasing shiny initiatives and start communicating what actually matters.

Host: Eric DeSobe; add him on LinkedIn