*Their politics are too centralised.
*They suffer from bad messaging
*They lack vibrant surrogates who can articulate the UPND vision for the country
*They have to be inclusive, grassroot campaign.
*HH is surrounded by politicians, that's where the problem it.
*HH has to reintroduce himself to the people of Zambia.
*They have very weak communications and response teams.
*HH has to articulate his 10 point plan again..in a language most Zambians can understand.