Monique Surges is the CEO of the NZ German Chamber of Commerce. She shares her top tips for effective business success in Germany. Most companies in Germany are privately-owned and they have a long-term perspective. They place great value on lasting relationships with customers, suppliers and business partners. You must show you can deliver consistent quality on time. The main German trade fairs are truly international. Plan well in advance and consider visiting before you exhibit.

Broadcast on Otago Access Radio www.oar.org.nz