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Transcript

 

Blake Beus  0:00  We're recording now. And it is moving now.

Greg Marshall  0:03  All right. We just had a wonderful experience where we record a beautiful podcast for you guys. But for whatever reason, technology just paused on us. So

Blake Beus  0:12  I was the best one. It's, but it's gone. It's it's gone forever. But But we got this and we'll, we'll do it again. And I think we'll we'll make it even better.

Greg Marshall  0:22  Oh, yeah. 100% agree. So basically, our last podcast was about essentially, you know, when people people want to change, what they do that's already working? Well, you shouldn't write like, a challenge that I have, with a lot of clients, as I actually talked to them about, I have to talk them into not changing what's already working, because they're becoming bored with their own marketing campaigns. And so they want to, like, shift them, or let's try something new, or everyone in the whole world is seeing this, or my customers are too bombarded, which that typically is more about, we're thinking about ourselves too much right thing like, because I saw this 20 times, because I'm on the back end of my business that everyone else saw 20 times. But trust me they have. Yeah, because you got to spend a lot of money.

Blake Beus  1:13  Yeah, well, and what kind of sparked the whole conversations before we started recording the first time that didn't record correctly? You made a statement to me that kind of just really caught my attention. You said, I can't tell you how many times I have to have conversation with clients telling them not to change things not to make changes that that things are working. But they they want to like keep switching steps. Right. And we went off on a big tangent about why people do Yeah, some of that is never going to never going to be heard ever. Yeah. But I do remember some some bits of it. And one of them we were talking about? Well, let me let me tell you, you have some great ideas on why you think people want to change something that's working. They're spending, you know, $500 a day and they're getting $2,000 A day back. Yeah. And they want to shut the campaign down and try something.

Greg Marshall  2:08  Yeah, yeah. So those are basically the reasons why people want to do that. It's fear based, right. And we all run run into this, we're not excluding us, we're just saying, this is something that we all have to constantly, you know, be aware of, are we making decisions based off fear, or actual data, a lot of times, people present data in a way where they think it's data, but it's actually fear based. And they've just come up with a great argument, right. But really, it's two fears of fear. Number one is the fear of kind of looking like played out, like people see your stuff too much. Or like, you know, they've already done that there's no creativity in that. And, you know, creators pride themselves on having new stuff and coming up with new ideas. So it goes against their internal kind of makeup, to keep showing the same thing over and over again. And so one is they don't want to look like, you know, they're played out or going out of style, because they keep doing the same thing. And number two, is the fear of lack of resources, right? So they believe that, well, if I add on to what I'm already doing, I may not have the money, the mental capacity or the time to actually do this. So they want to cut things off. And another kind of reason for that is, when there's more things happening, there tends to be a feeling of loss of control. So the fastest way to kind of feel like you're back in control, is to stop something, or cut it off. And so that's, that's where I think a lot of that comes from,

Blake Beus  3:29  yeah, do you? Do you think that sometimes there's like this pressure from peers, or even a perceived pressure or pres