There is one key element of branding that has to be in play in order for your customers to respond.
So many try to sell based on manipulative tactics but the public is waking up: they don't want their cookies to be used to track their Googling.
Cheap sales pitches and hard sell speeches are falling on deaf ears.
Just as the world is waking up, marketers and businesses need to wake up
and smell the coffee: It's time to change. To be vulnerable, authentic and establish
a community. In this podcast I lay out why old methods of marketing aren't working
and what to do instead that will build an unstoppable brand.
