Reactive service is costing you margin, loyalty, and growth. In this episode, we unpack how IoT-enabled hydration brands are shifting from support tickets to invisible retention engines—with smart diagnostics, automated filter reorders, and frictionless CX. Learn the strategic and tactical moves to turn servicing into your most powerful loyalty tool.

Investor opportunities

💧 A bootstrapped POU water business with recurring revenue, low churn, and zero bottles to manage, now selectively raising equity to scale.

🧊 We’re advising on a high-growth, asset-backed water project with long-term rights and export infrastructure in Iceland. If you invest in natural resources, beverage, or sustainability-driven businesses — reach out privately.

Send an email to [email protected] for confidential investor access.

Want more insider-level insight?

Here’s where to go next:

🌐 Follow our ⁠⁠MD, Akos⁠⁠⁠— fresh trends, no fluff

📊 ⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠ ⁠— filtration, dispense, and more

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

Price cuts feel like a quick win but they often lead to long-term brand damage. In this episode, we unpack why competing on cost erodes loyalty, weakens margins, and attracts the wrong customers. You’ll learn how smart hydration brands compete on value, not discounts—by selling transformation, bundling experience, and pricing with purpose. Includes tactical steps to reposition your brand and escape the mid-tier mush.

Investor opportunities

💧 A bootstrapped POU water business with recurring revenue, low churn, and zero bottles to manage, now selectively raising equity to scale.

🧊 We’re advising on a high-growth, asset-backed water project with long-term rights and export infrastructure in Iceland. If you invest in natural resources, beverage, or sustainability-driven businesses — reach out privately.

Send an email to [email protected] for confidential investor access.

Want more insider-level insight?

Here’s where to go next:

🌐 Follow our ⁠⁠MD, Akos⁠⁠⁠— fresh trends, no fluff

📊 ⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠ ⁠— filtration, dispense, and more

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

Investor opportunities

💧 Plug-and-play dispensers, built like utilities, priced like subscriptions—this is water, unbundled. Raising equity for expansion.
🧊 Where purity meets premium—this spring-fed venture is opening an early equity window before global distribution ramps.
If you back real assets with defensible demand, DM me directly.

In this episode, we break down how Dr. Oetker quietly delivered €4.3 billion in 2024 sales and grew organically in one of the most volatile global markets in recent memory. While others froze investments, they doubled down on premium innovation, regional agility, and future-proofed infrastructure.

We unpack:

• Why "portfolio precision" is replacing SKU proliferation

• How strategic CAPEX in down cycles creates long-term advantage

• What snackification and format innovation tell us about evolving consumer behavior

• The overlooked power of transparent pricing and private label leverage

• And what the leadership transition means for the next chapter of growth

Whether you're leading a legacy food brand or building the next D2C disruptor—this episode is your roadmap to resilient growth under pressure.

We don’t just know food and beverage — we live it.

30+ years on the inside.

Global networks. Local insights. Fast action.

Here’s how we help brands like yours win faster:

🧠 Know your market — even down to niche segments like BWD or artisanal cheese

🌍 Find the right partner — anywhere in the world, without wasting 6 months vetting

🔎 Cut research time to zero — with bespoke insights tailored to your product, not a generic trend report

🚀 Brand smarter, grow faster — with strategies built for today's fractured attention spans

💧 Valuate your water source — or position it to command a premium

📊 Get clarity, not noise — so you can act with confidence, not guesswork

Want in?

We’re opening up just 3 new client spots this quarter.

Contact [email protected] to explore — or miss the next big wave.

Want more insider-level insight?

Here’s where to go next:

🌐 Follow the ⁠⁠⁠⁠Zenith LinkedIn page⁠⁠⁠ ⁠— fresh trends, no fluff

🌐 ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ — explore how we help brands move faster

📊 ⁠⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠⁠ ⁠— filtration, dispense, and more

📞 ⁠⁠⁠⁠Book a free 1-on-1 strategy call⁠⁠⁠ ⁠— real advice, zero pressure

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

When Fonterra announced it was shutting down its Hamilton canning facility, most saw a factory closure. But insiders saw something bigger: a seismic shift from commodity dairy to high-margin, personalized nutrition.

In this episode, we unpack the real strategy behind Fonterra’s move—and what it means for every food and beverage leader navigating disruption. From SKU kill lists to ingredient value stacking, discover how to pivot from volume to value, fast.

This isn’t just about dairy. It’s about transformation.

We don’t just know food and beverage — we live it.

30+ years on the inside.

Global networks. Local insights. Fast action.

Here’s how we help brands like yours win faster:

🧠 Know your market — even down to niche segments like BWD or artisanal cheese

🌍 Find the right partner — anywhere in the world, without wasting 6 months vetting

🔎 Cut research time to zero — with bespoke insights tailored to your product, not a generic trend report

🚀 Brand smarter, grow faster — with strategies built for today's fractured attention spans

💧 Valuate your water source — or position it to command a premium

📊 Get clarity, not noise — so you can act with confidence, not guesswork

Want in?

We’re opening up just 3 new client spots this quarter.

Contact [email protected] to explore — or miss the next big wave.

Want more insider-level insight?

Here’s where to go next:

🌐 Follow the ⁠⁠⁠⁠Zenith LinkedIn page⁠⁠⁠ ⁠— fresh trends, no fluff

🌐 ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ — explore how we help brands move faster

📊 ⁠⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠⁠ ⁠— filtration, dispense, and more

📞 ⁠⁠⁠⁠Book a free 1-on-1 strategy call⁠⁠⁠ ⁠— real advice, zero pressure

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

When Lactalis acquired Portugal’s Queijos Tavares, it wasn’t just about cheese—it was a masterclass in strategic scaling through local dominance, channel depth, and premium storytelling. In this episode, we break down the real business strategy behind the move—and what it means for food and beverage brands looking to grow, get acquired, or simply stay relevant. You’ll learn why regional identity is your new competitive edge, how to create acquirable assets, and how to build a personalization engine rooted in geography, culture, and distribution.

If you're building the next must-watch brand in food or beverage, this episode is your playbook.

We don’t just know food and beverage — we live it.

30+ years on the inside.

Global networks. Local insights. Fast action.

Here’s how we help brands like yours win faster:

🧠 Know your market — even down to niche segments like BWD or artisanal cheese

🌍 Find the right partner — anywhere in the world, without wasting 6 months vetting

🔎 Cut research time to zero — with bespoke insights tailored to your product, not a generic trend report

🚀 Brand smarter, grow faster — with strategies built for today's fractured attention spans

💧 Valuate your water source — or position it to command a premium

📊 Get clarity, not noise — so you can act with confidence, not guesswork

Want in?

We’re opening up just 3 new client spots this quarter.

Contact [email protected] to explore — or miss the next big wave.

Want more insider-level insight?

Here’s where to go next:

🌐 Follow the ⁠⁠⁠⁠Zenith LinkedIn page⁠⁠⁠ ⁠— fresh trends, no fluff

🌐 ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ — explore how we help brands move faster

📊 ⁠⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠⁠ ⁠— filtration, dispense, and more

📞 ⁠⁠⁠⁠Book a free 1-on-1 strategy call⁠⁠⁠ ⁠— real advice, zero pressure

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

Margins are shrinking. Customers are churning. And most water dispenser brands don’t know why. In this episode, we unpack the 5 hidden growth killers hurting the industry—from rising ops costs to weak service models—and reveal what smart brands are doing to win. If you’re in hydration tech, D2C, or B2B wellness, this is your blueprint for staying competitive in 2025 and beyond.

We don’t just know food and beverage — we live it.

30+ years on the inside.

Global networks. Local insights. Fast action.

Here’s how we help brands like yours win faster:

🧠 Know your market — even down to niche segments like BWD or artisanal cheese

🌍 Find the right partner — anywhere in the world, without wasting 6 months vetting

🔎 Cut research time to zero — with bespoke insights tailored to your product, not a generic trend report

🚀 Brand smarter, grow faster — with strategies built for today's fractured attention spans

💧 Valuate your water source — or position it to command a premium

📊 Get clarity, not noise — so you can act with confidence, not guesswork

Want in?

We’re opening up just 3 new client spots this quarter.

Contact [email protected] to explore — or miss the next big wave.

Want more insider-level insight?

Here’s where to go next:

🌐 Follow the ⁠⁠⁠⁠Zenith LinkedIn page⁠⁠⁠ ⁠— fresh trends, no fluff

🌐 ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ — explore how we help brands move faster

📊 ⁠⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠⁠ ⁠— filtration, dispense, and more

📞 ⁠⁠⁠⁠Book a free 1-on-1 strategy call⁠⁠⁠ ⁠— real advice, zero pressure

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

Multiple international dairy companies, including Meiji, Lactalis, and Saputo, along with a US private equity firm, Warburg Pincus, are reportedly considering bids for Fonterra's consumer businesses. Fonterra is exploring selling its consumer-facing operations and specific regional business units to focus on high-value dairy ingredients. The potential sale could generate approximately NZ $4 billion, with a final decision on a buyer or an initial public offering (IPO) expected by mid-2025 after consulting with farmer shareholders. The IPO option, if chosen, would result in a new company called Mainland Group.

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

🌐 Follow the Zenith LinkedIn page for the latest insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🌐 Visit our website:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📊 Download your free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo

📞 Book a free 1-on-1 consultation call:

https://www.zenithglobalcommercial.com/book-an-appointment

How we could help you with 30+ years of experience

🧀 Market data (even for cheese!)

💧 Water dispense insights (BWD / POU / ITS)

🔍 Finding you the right partner globally

📈 Branding & growth strategy

💦 Water source valuation

🔬 Bespoke market research decreasing your research time to 0

Quick summary of the UK sugar tax revamp:

• Threshold lowered: From 5g to 4g of sugar per 100ml.

• Scope expanded: Now includes milk-based drinks (e.g. milkshakes, RTD coffees) and plant-based alternatives (e.g. oat, rice milk).

• Impacts: Margins squeezed, reformulation pressure rises, and previously exempt products now face levy costs.

This Zenith Podcast offers market insights and expansion strategies for water dispense & filtration brands in Europe and the US. 

Zenith tracks detailed market data across numerous countries, covering bottled water dispense, point-of-use, and integrated tap systems. Their podcast episode outlines a six-step framework for market entry, emphasising data-driven decisions regarding market prioritisation, regulations, consumer profiles, and competitor analysis. They also cover route-to-market strategies and financial modelling, using their proprietary database to provide accurate and actionable advice for clients looking to grow.

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

🌐 Follow the⁠ Zenith LinkedIn page⁠ for the latest insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌐 Visit our ⁠website⁠

📊 Download your free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo

📞 Book a free 1-on-1 consultation call:

https://www.zenithglobalcommercial.com/book-an-appointment

How we could help you with 30+ years of experience

🧀 Market data (even for cheese!)

💧 Water dispense insights (BWD / POU / ITS)

🔍 Finding you the right partner globally

📈 Branding & growth strategy

💦 Water source valuation

🔬 Bespoke market research decreasing your research time to 0

Ever feel like your drink is doing more than just quenching your thirst? You're not alone! The world of functional beverages is absolutely booming right now. We're talking about drinks that go way beyond just hydration to offer real benefits for your physical and mental health.

On this podcast, we'll dive into the exciting trends driving this revolution. We'll explore the huge focus on gut health, looking at how our microbiome is linked to everything from digestion to mood and mental wellness. You've probably even seen gut-healthy sodas popping up everywhere, with big players like Coca-Cola and PepsiCo making major moves in this space

Tactical moves (next 12 months)

1. Launch limited-time functional SKUs focused on cognitive health
   Capitalize on the cognitive wellness trend by piloting drinks with adaptogens like ashwagandha and ginseng or nootropics such as L-theanine. Position these as “focus” or “calm energy” offerings. Use limited-time releases to test consumer demand and refine formulations based on feedback.

2. Expand into electrolyte powders with added wellness benefits
   Leverage the strong growth in electrolyte powders by introducing products that combine hydration with immune support or gentle energy boosters. Focus on direct-to-consumer channels and marketplaces like Amazon for rapid market entry and customer feedback loops.

3. Use social listening to drive agile product development
   Implement or enhance AI-powered social listening tools to track emerging consumer interests, especially around gut health and mental performance. Feed these insights into your R&D process to stay ahead of ingredient trends and shifting consumer expectations.

Strategic moves (12–36 months)

1. Rebuild your portfolio around consumer need states
   As traditional beverage categories blur, pivot from product-centric to consumer-centric positioning. Structure your portfolio around key need states like focus, gut health, recovery, and relaxation. This aligns with how consumers are now making choices across the functional beverage landscape.

2. Invest in or partner with personalization technology platforms
   While personalized beverages aren’t mainstream yet, the technology is advancing. Explore partnerships or minority investments in personalization platforms that offer customizable formulations or wellness diagnostics. This positions you to capitalize on the trend as it scales.

3. embed sustainability and clean label commitments into brand storytelling
   Clean labels and sustainability are now baseline expectations. Conduct a supply chain materiality assessment to identify where you can lead on sustainability, whether through ingredient sourcing, packaging, or water stewardship. Make these initiatives central to your brand narrative to build consumer trust and premium positioning.

♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

🌐 Follow the Zenith LinkedIn page for the latest insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🌐 Visit our website:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📊 Download your free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo

📞 Book a free 1-on-1 consultation call:

https://www.zenithglobalcommercial.com/book-an-appointment

How we could help you with 30+ years of experience

🧀 Market data (even for cheese!)

💧 Water dispense insights (BWD / POU / ITS)

🔍 Finding you the right partner globally

📈 Branding & growth strategy

💦 Water source valuation

🔬 Bespoke market research decreasing your research time to 0