If you only listen to one episode from our podcast, make sure it is this one Founders!! We were joined by Verne Harnish, CEO of and Author Scaling Up. Verne is the world-renown scale up thought leader and in this episode he shares his best advice for getting off the ground and leading in times of crisis.
We discussed:
- Why you must have a marketing meeting every week - completely separate from sales (à la Steve Jobs)
How to create your essential list of 25 people that, if reached, will scale your business 100xHow Verne went from idea to global reach in 36 months using this methodWhy you always have to give to people before you can get from themA few must-read books for every leaderHow to truly differentiate with priceDaily huddles and over-communicating in the midst of crisis- Right Away and All at Once - Greg Brenneman
Give and Take - Adam GrantHumanocracy - Gary Hamel (Verne's best book of the decade)Antifragile - Nicholas TalebNever Eat Alone - Keith FerrazziScaling Up - Verne Harnish
Thanks for Listening. Head to Zeroto5000.com to download The Founders Guide to Talent Optimization. A 60-page report unpacking the specific talent practices that translate to peak business results.