In this episode, Zicklin MBA alum Jonathan Tesser (MBA ’08), VP Research and Insights at NYC & Company, speaks with Justyn Makarewycz about one of Jonathan’s recent LinkedIn posts that everyone is a marketer (https://www.linkedin.com/posts/jonathan-tesser-a2a1852_humanfirst-marketing-activity-6663421401866792960-yQR3), even those who are or are aspiring to be accountants, financial leaders, HR professional or statisticians. Repeat: this episode is not only for those in or aspiring to be marketers.
Jonathan is an insights professional with over 15 years’ experience learning about people through data and insights. Topics discussed in the conversation include:
No matter a person’s background or job, using marketing fundamentals such as knowing your audience, understanding what’s important to them, targeted communication, etc., will help you in career and lifeHow being “other-focused” sets people apart“Outcome independence” can change a person’s perspective in very positive waysBooks mentioned in the podcast include
How to Win Friends & Influence People by Dale CarnegieInfluence: The Psychology of Persuasion by Robert CialdiniTo Sell Is Human by Daniel PinkThe episode is hosted by Justyn Makarewycz, Associate Director of Employer Relations at the GCMC (https://www.linkedin.com/in/justyndm/). To connect with the GCMC, email us at [email protected] to schedule an appointment. Thank you for listening!