In the past few years, Social Media has changed a lot of aspect of in the beauty world. In that perspective, social media gave birth to a new breed of beauty and cosmetics mogul called: Beauty Influencers. These beauty influencers have taken and transformed social platforms such as YouTube, Snapchat, Instagram, Pinterest, and Tweeter. These social media are now seeing as lucrative beauty platform generating massive followings and income. Beauty influencers, like Jeffree Star, Manny Gutierrez, Huda Kattan, and many others are now considered as celebrities.  Their success is so massive that they were ranked as top influencers by magazines like Forbes. 

    Keep in mind that Social media has become a lucrative platform for all types of influencers; however, beauty influencers are the most popular and the most successful in terms of net worth.

What you are told when you purchase an expensive brand is that the ingredients used are much better and higher quality.  However, what you are not told is that about 15% of what you pay will go towards those higher quality ingredients and the rest is spent on appeal factor. Learn how budget-friendly products are simply as high performing as the counterparts that are premium-priced.